Strategic decision: Simplify the product
Posted: Sat Jan 18, 2025 5:56 am
What does this product do? Why is this product better than X, Y, Z? What happens if it breaks? Will I get a return on investment from using the product? Will you help me set it up? Can I customize this product to my company's needs? How about pricing? Will I grow out of control?
We have two solutions for this situation: a long-term, strategic one, and a short-term, more tactical one.
This means that we have to orient the product to be 'Juan Palomos: I cook it myself, I eat it myself'. We have to become the IKEA of our buy argentina whatsapp number database business. The customer chooses what they want and assembles it themselves.
This is a strategic and product decision that affects the entire company . It also affects the way we sell and charge. It affects the price, because we pass on part of the costs to the customer, but at the same time, we make their lives easier.
This decision involves making our product :
It can be tested without our intervention.
It can be purchased without our intervention.
Configure and customize without our intervention.
Surely before companies like IKEA became popular, no one in the furniture business would ever consider saying to their customers: “Hey, here are the parts, you can assemble your own bed.” We have to think of our business that way because it makes it more agile and less expensive. This change allows us to sell to 30 instead of 10 customers at the same time.
We have two solutions for this situation: a long-term, strategic one, and a short-term, more tactical one.
This means that we have to orient the product to be 'Juan Palomos: I cook it myself, I eat it myself'. We have to become the IKEA of our buy argentina whatsapp number database business. The customer chooses what they want and assembles it themselves.
This is a strategic and product decision that affects the entire company . It also affects the way we sell and charge. It affects the price, because we pass on part of the costs to the customer, but at the same time, we make their lives easier.
This decision involves making our product :
It can be tested without our intervention.
It can be purchased without our intervention.
Configure and customize without our intervention.
Surely before companies like IKEA became popular, no one in the furniture business would ever consider saying to their customers: “Hey, here are the parts, you can assemble your own bed.” We have to think of our business that way because it makes it more agile and less expensive. This change allows us to sell to 30 instead of 10 customers at the same time.