Two things you should fix
Posted: Sat Jan 18, 2025 5:50 am
Don’t ramble. If your email reads like an essay, chances are your lead won’t read it!
Start with a compelling hook. Humans these days have notoriously short attention spans. If you don’t get your lead interested in the first couple of sentences, again, your lead probably won’t get very far in your email.
Humanize your email. Avoid generic phrases and clichés and write in a conversational and light-hearted tone.
Communicate the value of your product. Tell your lead what THEY have to gain.
Want to see some real-world examples of how these principles work? Check out these 20+ best sales emails that are great for driving responses and sales:
1.
email 1Image Source . This email works because… it’s personalized and highlights two things your lead is doing wrong, which is basically giving them FOMO (read: fear of missing out). You can bet you’ll get a response with this email!
2. I have no idea who you are
email 2Image Source . This email works because… it’s argentina cell phone number database fun, authentic, and takes the awkwardness out of a cold sales email. With this email, you can easily build rapport with your lead, which increases your chances of getting a response.
3. I made you a rap video
email 3Image Source . This email works because… it shows off your personality and is engaging (statistics show that using video in emails leads to a 200-300% increase in click-through rates ). Plus, sending this email makes it clear that you’re putting a lot of effort into reaching your lead, which gives you extra points.
4. Did you have coffee?
email 4Image Source . This email works because… it’s a nice gesture to send a gift to your lead – don’t underestimate the power of reciprocity. This email also makes you stand out (because in this digital age, who actually sends stuff through the mail anymore)?
5. We apologize in advance
email 5Image Source . This email works because… it’s written in a fun, lighthearted tone and it’s also brutally honest, which will earn your lead’s respect. Most sales emails are somewhat generic and one-dimensional, so sending an email written in a conversational tone will definitely be a breath of fresh air.
6. My boss will be happy and won't fire me
email 6Image source . This is more of a link-building email than a sales email, but you could easily rework it to fit your goals. For example, swap out the first sentence to read, “I emailed you because I saw you checked out my company’s pricing page, and if you’re interested, I’d like to set up a demo of the product.” This email works because… again, it’s fun and lighthearted. It also gets to the point quickly, which is a huge plus when you’re trying to reach a busy CEO who doesn’t have time to read a long, rambling email.
7. 26 seconds (or less)
email 7Image Source . This email works because… you’re telling your lead right away that you’re keeping things short; this shows that you respect their time and incentivizes them to keep reading. Additionally, telling your lead that you’ve helped a lot of businesses in their industry helps contextualize your offer; this also works in your favor.
Start with a compelling hook. Humans these days have notoriously short attention spans. If you don’t get your lead interested in the first couple of sentences, again, your lead probably won’t get very far in your email.
Humanize your email. Avoid generic phrases and clichés and write in a conversational and light-hearted tone.
Communicate the value of your product. Tell your lead what THEY have to gain.
Want to see some real-world examples of how these principles work? Check out these 20+ best sales emails that are great for driving responses and sales:
1.
email 1Image Source . This email works because… it’s personalized and highlights two things your lead is doing wrong, which is basically giving them FOMO (read: fear of missing out). You can bet you’ll get a response with this email!
2. I have no idea who you are
email 2Image Source . This email works because… it’s argentina cell phone number database fun, authentic, and takes the awkwardness out of a cold sales email. With this email, you can easily build rapport with your lead, which increases your chances of getting a response.
3. I made you a rap video
email 3Image Source . This email works because… it shows off your personality and is engaging (statistics show that using video in emails leads to a 200-300% increase in click-through rates ). Plus, sending this email makes it clear that you’re putting a lot of effort into reaching your lead, which gives you extra points.
4. Did you have coffee?
email 4Image Source . This email works because… it’s a nice gesture to send a gift to your lead – don’t underestimate the power of reciprocity. This email also makes you stand out (because in this digital age, who actually sends stuff through the mail anymore)?
5. We apologize in advance
email 5Image Source . This email works because… it’s written in a fun, lighthearted tone and it’s also brutally honest, which will earn your lead’s respect. Most sales emails are somewhat generic and one-dimensional, so sending an email written in a conversational tone will definitely be a breath of fresh air.
6. My boss will be happy and won't fire me
email 6Image source . This is more of a link-building email than a sales email, but you could easily rework it to fit your goals. For example, swap out the first sentence to read, “I emailed you because I saw you checked out my company’s pricing page, and if you’re interested, I’d like to set up a demo of the product.” This email works because… again, it’s fun and lighthearted. It also gets to the point quickly, which is a huge plus when you’re trying to reach a busy CEO who doesn’t have time to read a long, rambling email.
7. 26 seconds (or less)
email 7Image Source . This email works because… you’re telling your lead right away that you’re keeping things short; this shows that you respect their time and incentivizes them to keep reading. Additionally, telling your lead that you’ve helped a lot of businesses in their industry helps contextualize your offer; this also works in your favor.