7 Brands That Have Thrived Without a Traditional Marketing Budget

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The world of marketing is as interesting as it is flexible. That's right: several companies have broken the rules in the process of making themselves known, reinventing concepts or adapting some to their particular history.

Among these companies are those that have achieved success without a traditional marketing budget. Is this even possible? Yes, and some famous names exemplify this perfectly.

1. Zara
With four decades in the market, this clothing brand could give mongolia b2b leads extensive seminars on how to succeed despite obstacles. Instead of investing a large budget in marketing campaigns, they have chosen to implement some rather unique techniques:

-They design clothing at affordable prices for all types of public, regardless of age or sex.

-The high quality of their products has been reason enough for them to be recommended word of mouth.

-Their garments are produced in a limited quantity, which psychologically influences their customers to buy them before they sell out.

-They have efficiently used Influencer Marketing to make themselves known.

Currently, Zara is present in 77 countries thanks to its hard work and its unconventional but quite effective marketing techniques.

Brands that thrive without a traditional budget

2. Krispy Kreme
According to Dwayne Chambers (their marketing chief), this popular company invests very little in traditional advertising. Of course, there are a few reasons for this:

-Fast food, especially delicious food like the one they produce (donuts and hot and cold drinks), has a high chance of becoming popular quickly thanks to recommendations from one user to another.

-The brand has invested in educating its employees, so that each of them feels proud of their work and does it with pleasure and passion.

-Another type of essential investment for them is their premises: each one must be in a visible and well-trafficked area.

With these elements in the equation, the success of this brand is guaranteed for many more years, without a doubt.



3. Costco
They have become one of the top 10 wholesale companies today thanks to their business philosophy and financial strategies.

The company lacks a traditional marketing budget, which has allowed them to reinvest a portion of their profits directly into the company. In this way, their large facilities and product assortment attract a vast audience looking for deals.

The excellent results they have obtained set an example for other companies, demonstrating that a membership system can be as successful as any other business model.



4. Kiehl's
One of the great advantages of beauty products, and in general those related to relaxation and well-being, is that sometimes they only need an attractive image to become popular. In this case, Kiehl's, in addition to using this type of low-cost advertising, also includes free samples in its strategy so that future customers can experience the product first hand and learn about its features.

As a curious fact, the company was acquired by L'Oreal in 2000. Any content marketer might assume that this would multiply their marketing investment, but that was not the case. Kiehl's remained true to its essence and the quality of its offering is its number one promotional technique among its numerous clients, mainly a female audience.



5. Netflix
A company that has more than 90 million subscribers without spending excessively on advertising is a case worth studying. However, there are no magic formulas to achieve such a result and it all comes down to a few points:

-Netflix uses data analysis to personalize its content and retain its customers' attention. Thus, as soon as a user finishes watching a series or movie, the system immediately shows them a large number of similar options so they can choose the one they want.

-Their advertising on social networks for audiences in various countries exploits good humor to the maximum, which has made these contents go viral and attract the attention of new prospects.

– Their cutting-edge marketing techniques are notable and include apps related to their series, as well as unconventional ads, such as those created for the third season of “Black Mirror.”



6. Spanx
The company started out as a line of underwear to enhance the female figure. They now also produce products for men, as well as other types of clothing.

Founder Sara Blakely explains that she never had enough capital to start a marketing campaign, so she had to rely on the quality of her clothes to make them popular with her customers. Her trust paid off, as Spanx is currently valued at $1.19 billion dollars (data from Forbes.com).



7. GoPro
A brand of cameras and equipment for filming high-definition videos definitely has to create its own advertising and this is what they have done: produce eye-catching and impressive video clips that successfully replace any large-scale marketing strategy.



The lack of a traditional marketing budget is no obstacle to achieving your dream goals. These big names demonstrate this in a convincing way and set an example for other entrepreneurs to follow in their footsteps.