Sales Channel Optimization Strategist

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Facebook is a Source for Quality Leads Facebook offers many customization options for businesses on their pages and groups. However, most companies don’t make full use of these options and instead, they just post content related to their products. Pay careful attention to the layout of your facebook page and treat it like a sales page or a landing page to your website. Constantly update the page with engaging content and make sure that there is a clear Call-To-Action for leads.



How to Identify Quality Leads The definition of a the benefit of our twitter database quality lead will vary according to a company’s product or service. The best place to start when identifying quality leads is by tracking all inbound leads. An example of tracking lead information is through website forms and marketing campaign software like Mailshake. When a prospective lead fills out a form on a website to gain access to free downloadable content like a PDF or e-book, they will have to provide their information.



Just by providing their name, email, and contact number, you will be able to sort the data into leads, existing customers, and spam. If your company sells multiple products like software, apps, and technical hardware, then you could add more fields to your forms to gather more info on leads. This can further categorize your leads by department, product, interests, etc. If you plan on acquiring leads through social media or email, then you could simply keep track of your lead interactions on a spreadsheet.