When we talk about Marketing, Inbound, SEO, Content, investing any euro to sell, I will always say the same thing: strategy .
Many companies opt for Content Marketing without being clear about what it means. No, Content Marketing is not writing a blog, making videos, designing cool infographics, etc. No, that is how we carry out Content Marketing. Content Marketing is offering your potential clients the information they need to buy from you and that content should serve to resolve their doubts and lead them to the purchase . You should put yourself in your client's shoes and think about what you would like them to tell you about buy albania whatsapp number database what a company does, how it does it and why it does it.
In your Content Marketing strategy, you must take into account the different phases your customer goes through before making a purchase and the information they need at each of these phases. In a very brief way, you must take into account that there will be potential customers who are still at the beginning of the purchasing process and need to know how your product can help them, others will want to know why they should choose you and not another provider, and others will need information about how to make the purchase, whether they can return the product, whether it is a monthly subscription or not, etc.