Screenshot taken from the official Reviews.io website
Participate: Giveaway contests
Giveaway contests are a fun method to improve customer loyalty, audience engagement, and retention rate. As we mentioned earlier, it can also be a good way to get user-generated content. You can also gamify your pop-up campaigns for more engagement.
You strengthen the bond with customers by placing them at the center of the narrative through competition. The good idea is to give small rewards to all participants, regardless of the final result.
For example, Domino's held a contest that awarded canadian cto cio email list members a check for $10,000. Ten winners also traveled to the company's international headquarters in Ann Arbor, Michigan. All participants had to share photos showing that they are big fans of Domino's and add #PieceofthePieContest.
Fountain
Re-engage: Newsletters and Push Notifications
To retain customers, you need to stay in your audience. One of the most effective strategies for this is re-engagement activities:
Ask customers who haven't opened an email from you in over a month if they still want to receive newsletters;
Offer them a discount on their next purchase or a coupon for a certain amount of money;
And inform them about new products.
For best results, tailor your messages to different stages of the customer lifecycle, for example, sending abandoned cart emails reminding your customers that their items are still available. Offer a discount or a free product if they purchase within the next few hours. If your business has an app, you can send these messages using push notifications.
Screenshots taken from the official Designmodo and Moengage websites
All efforts to ensure that customers use your products effectively are referred to as customer service. Keeping your customers satisfied could encourage them to do business with you for longer. As a result, your investment in customer service will be recouped through lower churn.
Customer experience largely depends on the quality of customer service.
You can improve customer experience by combining efficient problem resolution with excellent communication when the customer faces a problem.