18. Optimize Metatexts
Posted: Sat Dec 21, 2024 3:57 am
Meta descriptions provide search engines and readers with information about the content of your page. Meta data should therefore all be optimized with information that will entice users to click and search engines to understand what your page is about.
If your metadata is too long, Google will truncate dbtodata your title tag and meta description in the snippet in SERP.
Here are some simple guidelines to optimize your meta texts:
As mentioned, your title should be about 60 characters long. It should include your target keyword and give an attractive preview of the topic of the page.
You should also think about your meta description (the text displayed below the URL). The description should be about 156 characters or less. So keep your description concise and compelling, to encourage someone looking for an answer to click through and visit your page.
Does the following meta description provide you with useful information about the page or is it confusing?
How NOT to write a meta description
An example of an incorrect meta description
And now look at this other metadescription: which one is more useful?
an example of a well-written meta description
Don't forget to add image alt tags (these are used to describe the images you use in your text). With the growth of Google Image Search, you should try to ride the wave by adding short but clear descriptions for your visual content.
If your metadata is too long, Google will truncate dbtodata your title tag and meta description in the snippet in SERP.
Here are some simple guidelines to optimize your meta texts:
As mentioned, your title should be about 60 characters long. It should include your target keyword and give an attractive preview of the topic of the page.
You should also think about your meta description (the text displayed below the URL). The description should be about 156 characters or less. So keep your description concise and compelling, to encourage someone looking for an answer to click through and visit your page.
Does the following meta description provide you with useful information about the page or is it confusing?
How NOT to write a meta description
An example of an incorrect meta description
And now look at this other metadescription: which one is more useful?
an example of a well-written meta description
Don't forget to add image alt tags (these are used to describe the images you use in your text). With the growth of Google Image Search, you should try to ride the wave by adding short but clear descriptions for your visual content.