Work on the visual aspect of your posts
Posted: Wed Jan 15, 2025 5:42 am
The text is important, but the visual aspect of the post is just as important (if not more so!). Yes, if a large block of text is in front of him, the reader will quickly get discouraged and will not finish reading it. For example, you can: skip lines to air out your post add emojis that catch the eye, add color, and illustrate the point use dashes or bullet points to present lists use numbers to organize your words etc… We can take as an example Axel Kaletka , a former Plezi client and now a freelancer in digital marketing, who makes great posts that are always attractive and pleasant to read: example of an attractive LinkedIn post Example of a LinkedIn post from Axel Kaletka, a freelance digital marketer Bringing value Be careful, this is THE most important tip in this article. Making an attractive post using copywriting is great.
But what our prospects want when reading our posts is an answer to their problem . As with blog articles or webinars, the content of our post must provide value. There is nothing worse than reading a very attractive post from the first sentence... and realizing at the end of the reading that the speech is poor and provides nothing. Your prospects will be central african leads disappointed, your brand image will take a hit, and they will probably no longer read your posts after this bad experience. Conversely, a publication that fuels a debate by highlighting an interesting point of view or by providing an answer to a problem of your target can give you an image of an expert in your sector and reassure your prospects: only advantages! If you have little time to devote to your LinkedIn strategy at the beginning, it is better to prioritize the quality of the posts over the quantity .
Don't forget the hashtags Popularized by Twitter, hashtags have also become important on LinkedIn to increase visibility and contextualize your publications . They allow you to indicate the subject of a discussion. By adding it to your post, you ensure that it will be distributed to people who follow this hashtag on LinkedIn, and who are therefore de facto interested in the subject discussed. Be careful not to overuse them: beyond 5 # in a post, it starts to be a lot. How to find the right hashtags? Look for ones that are used by influencers in your industry and in posts with high visibility. Before using them, check their popularity and meaning.
To do this, click on the hashtag in question and analyze the publications that contain it. style=”text-align: center; »>linkedin hashtagexample of hashtags in a LinkedIn post Interacting with our audience When you start out, you don't have hundreds of comments under each of your posts, and that's normal. There's no secret to this: in order to generate interaction under your posts , you have to solicit it! For example, at the end of your posts, you can ask a question: "And you, what do you think? Are you more team A or team B? I need a tool for..., recommendations?" You can also organize surveys , Internet users love to answer them and everyone is curious to know what others think in order to position themselves. Then, it is important to answer the comments to create the discussion! Little by little, we will naturally have more and more likes and comments.
But what our prospects want when reading our posts is an answer to their problem . As with blog articles or webinars, the content of our post must provide value. There is nothing worse than reading a very attractive post from the first sentence... and realizing at the end of the reading that the speech is poor and provides nothing. Your prospects will be central african leads disappointed, your brand image will take a hit, and they will probably no longer read your posts after this bad experience. Conversely, a publication that fuels a debate by highlighting an interesting point of view or by providing an answer to a problem of your target can give you an image of an expert in your sector and reassure your prospects: only advantages! If you have little time to devote to your LinkedIn strategy at the beginning, it is better to prioritize the quality of the posts over the quantity .
Don't forget the hashtags Popularized by Twitter, hashtags have also become important on LinkedIn to increase visibility and contextualize your publications . They allow you to indicate the subject of a discussion. By adding it to your post, you ensure that it will be distributed to people who follow this hashtag on LinkedIn, and who are therefore de facto interested in the subject discussed. Be careful not to overuse them: beyond 5 # in a post, it starts to be a lot. How to find the right hashtags? Look for ones that are used by influencers in your industry and in posts with high visibility. Before using them, check their popularity and meaning.
To do this, click on the hashtag in question and analyze the publications that contain it. style=”text-align: center; »>linkedin hashtagexample of hashtags in a LinkedIn post Interacting with our audience When you start out, you don't have hundreds of comments under each of your posts, and that's normal. There's no secret to this: in order to generate interaction under your posts , you have to solicit it! For example, at the end of your posts, you can ask a question: "And you, what do you think? Are you more team A or team B? I need a tool for..., recommendations?" You can also organize surveys , Internet users love to answer them and everyone is curious to know what others think in order to position themselves. Then, it is important to answer the comments to create the discussion! Little by little, we will naturally have more and more likes and comments.