How Can You Optimize Your Hashtags?

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You must choose your hashtags carefully when creating your tweets. A well-chosen hashtag will help you to stay current on the most relevant conversations and avoid competition friction.

Here are seven top tips for optimizing your hashtags.

1. Do your research

Research what's trending. Choose what will lack data resonate with your audience. However, be sure to add something to the trend. You don’t want to be seen as simply jumping on a bandwagon.

If people are already using a hashtag and having conversations, part of your work is already done. All you need to do at this stage is to ensure that when you join conversations using this hashtag, you are adding value.

Don’t use hashtags inappropriately, such as those related to tragic news events. Monitor your community’s hashtags before using a new hashtag. This will help you ensure relevance and avoid controversy

2. Use them for a reason

Ask yourself why you’re using a hashtag. Remember, good hashtags should be memorable so that your customers will easily recall them. SEO keywords make great hashtags because they are often short, memorable, and will increase discoverability.

Make sure to give people a reason to use your hashtag, such as for a competition or trend.

How do you want followers to interact with hashtags? Be sure you tell people how to use the hashtag.