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Why data in SpyWords differs from SERP and Yandex Wordstat

Posted: Sun Jan 12, 2025 7:15 am
by ishanijerin1
There are 4 reasons why the data in the service does not match the results and Yandex Wordstat.


Reason #1: data in the service about requests and domains is not loaded in real time
In search engine monitoring services (including our service), data is not loaded in real time from search engines, but is collected over 1-2 months. Why, you ask? Because scanning search results for hundreds of millions of queries in real time is technically impossible.


Thus, if your site or a competitor's site can now be advertised in context, but if it was not advertised during the last database update, then information about it will not be in our database, or it will be, but it will be relevant at the time of the last update and may differ slightly.


Reason #2: SpyWords and Yandex Wordstat databases are updated at different times
Our service and Yandex Wordstat are 2 different services. We can update the database of requests, for example, from the 14th of the current month to the 11th of the next month, and Yandex Wordstat in another period.


Accordingly, due to the difference in the database update periods, there are small discrepancies in the number of impressions for a particular request.


Reason #3: All queries in SpyWords are exact matches
During the update of our database, we parse the results by automatically entering into the search engine line not a simple query, but an exact match query: "!Query". Accordingly, all queries in our database are exact match queries and it is necessary to check the number of impressions with Yandex Wordstat correctly.


Let's take a closer look:

We enter the query “1C Development” into SpyWords and look at the number of impressions in Yandex:


2. Now we enter the same query into Yandex Wordstat and see the number of impressions 1920:


This discrepancy occurs because the query in Yandex Wordstat is not an exact match but a regular one. To enter an exact match query, you need to enclose the query body in quotation marks and put the "!" sign before each word of the query.

The request should look like this: "!Development !1C".


3. We enter Wordstat again into Yandex and see the number of impressions as 33:



Reason #4: Synchronization on Yandex front servers was interrupted
In order to quickly process all user ukraine phone data requests and deliver the desired answer, the Yandex search engine uses a specific network of servers. The search request is sent to the front server, where it is subsequently processed.


The output on each front should be the same, but if synchronization is interrupted for some reason, the output will be different.

Most often, such situations arise during Yandex updates, testing of a new version of the algorithm, and other various reasons.


Unfortunately, it is impossible to find out which front server processed the request of the service that removes positions. You just need to remember that such a problem exists.