THE 5 KPIS TO FOLLOW ON YOUR WEBSITE
Posted: Thu Jan 09, 2025 10:16 am
Let's start with something obvious, but it may not be completely obvious. It is obviously necessary to measure the site's traffic.
There is a difference between “unique visits” and “visits.” Every time a user logs into your site, it is counted as a “visit.” But “unique visitors” do not count repeat visits. c level contact list
It is interesting to take into account only unique visitors, because recurring visits can distort the calculations.
But be careful: you shouldn't think that traffic is king! Indeed, there is no point in attracting a million visitors per month if you don't generate sales. It is better to generate qualified and less important traffic than to attract for the sake of attracting!Conversion rate is the number of times a user fills out a form, downloads a file, or signs up for a newsletter. Depending on the case, divided by the number of visits that took place on the page in question.
This is the KPI that will let you know if your website is generating leads correctly. If the conversion rate is too low (below 1%), it means that the traffic generated is not qualified enough. This means that your site is not well optimized for conversion!
There is a difference between “unique visits” and “visits.” Every time a user logs into your site, it is counted as a “visit.” But “unique visitors” do not count repeat visits. c level contact list
It is interesting to take into account only unique visitors, because recurring visits can distort the calculations.
But be careful: you shouldn't think that traffic is king! Indeed, there is no point in attracting a million visitors per month if you don't generate sales. It is better to generate qualified and less important traffic than to attract for the sake of attracting!Conversion rate is the number of times a user fills out a form, downloads a file, or signs up for a newsletter. Depending on the case, divided by the number of visits that took place on the page in question.
This is the KPI that will let you know if your website is generating leads correctly. If the conversion rate is too low (below 1%), it means that the traffic generated is not qualified enough. This means that your site is not well optimized for conversion!