WHAT IF IT WAS USELESS TO INCREASE TRAFFIC ON YOUR SITE?
Posted: Thu Jan 09, 2025 10:13 am
Let's take a simple example. Let's say a website attracts 10,000 visitors per month.
Out of those 10,000 visitors, it generates 100 leads, which is 1%. If traffic increases by 50%, and reaches 15,000 visitors, the site will probably generate 150 leads. job function email list
What if it were possible to keep this traffic and generate 300 leads instead of 150? That is, to double the number of leads, without necessarily affecting the traffic?
This is the principle of conversion rate optimization, often abbreviated CRO, for Conversion Rate Optimization .
By changing the layout of your website, changing the color of buttons, or adding larger CTAs, you can optimize conversion on your site.
If you already attract qualified traffic, it is better to optimize the conversion of these Internet users. The goal is to try to attract more people, who will not necessarily be more qualified. However, making your brand known on the web can help with word of mouth.
Out of those 10,000 visitors, it generates 100 leads, which is 1%. If traffic increases by 50%, and reaches 15,000 visitors, the site will probably generate 150 leads. job function email list
What if it were possible to keep this traffic and generate 300 leads instead of 150? That is, to double the number of leads, without necessarily affecting the traffic?
This is the principle of conversion rate optimization, often abbreviated CRO, for Conversion Rate Optimization .
By changing the layout of your website, changing the color of buttons, or adding larger CTAs, you can optimize conversion on your site.
If you already attract qualified traffic, it is better to optimize the conversion of these Internet users. The goal is to try to attract more people, who will not necessarily be more qualified. However, making your brand known on the web can help with word of mouth.