There are several scenarios. If the Internet user already knew your company, he either did a Google search, directly with the name of your company or clicked on one of his favorites. If he did not know it, he may have done a Google search to find you. He must have asked himself a question that refers to one of the pages of your site and the SEO did its job. country email list
But the most interesting thing for a company is to recover Internet users who do not know it. Imagine that you can get in touch with Internet users who have problems to which your products or services offer a solution.
This is possible, particularly with what is called SEO, for Search Engine Optimization . The objective of this approach is to appear in the first web search results.
For example, if your company sells energy optimization software for industry, it is interesting to be present on queries such as "Optimize consumption in industry" or "reduce energy consumption in industry".
It is the most used means of lead generation, but also one of the most effective!