WHY EVEN SMES NEED TO HAVE A BLOG
Posted: Thu Jan 09, 2025 10:08 am
The problem is that very often, a blog requires a lot of things:
time to produce the content
time to promote content
resources to track performance
in short, fairly heavy investments
However, a blog also has many advantages:
It increases traffic to your site and increases your visibility phone number list
it allows you to generate sales
For an SME, a blog is therefore a profitable operation. It remains to be seen how to set it up and with what resources. But before addressing this question, let's dwell for a moment on the advantages.Having a company blog is an opportunity to explain the way you work in more depth. A blog can help you find many customers because you can create proximity with your prospects by explaining your vision of the market. You show your expertise in your market by highlighting your know-how. You can also show your successes and describe what sets you apart from your competitors.
time to produce the content
time to promote content
resources to track performance
in short, fairly heavy investments
However, a blog also has many advantages:
It increases traffic to your site and increases your visibility phone number list
it allows you to generate sales
For an SME, a blog is therefore a profitable operation. It remains to be seen how to set it up and with what resources. But before addressing this question, let's dwell for a moment on the advantages.Having a company blog is an opportunity to explain the way you work in more depth. A blog can help you find many customers because you can create proximity with your prospects by explaining your vision of the market. You show your expertise in your market by highlighting your know-how. You can also show your successes and describe what sets you apart from your competitors.