The rise of experiential tourism
Posted: Tue Jan 07, 2025 9:48 am
Today’s travelers are looking for more than just choosing a destination; they want their trip to have a purpose. Booking data for 2023 reveals that 88% of trips worldwide are romantic getaways, 80% are planned with a community focus, and 73% are looking for experiences outside their comfort zone. This demonstrates the importance of experiential travel today .
Sara Sánchez from Rusticae and Diego Calvo from Concept Hotel Group will explore the trends and experiences that will dominate the industry in a talk moderated by Bruno Hallé from Cushman and Wakefield .
In addition, the influence of series and films on travel decisions, a phenomenon known as "set-jetting", will be addressed. Olivia Fernández , founder and general director of Olivia: Beyond the Talent , together egypt number data with Lisardo Morán from the Public Company of Tourism and Sport of Andalusia , and Marina Padró from Rodar y Rodar , will discuss how tourism companies can take advantage of the filming of series and films in their destinations.
New trends in tourism advertising
The way travelers are inspired is changing thanks to different screens and devices. Jordan Kentris , creative director of Un Buen Día , will offer a talk focused on the keys to creating differential strategies that vary depending on the device used, whether mobile, tablet, computer or others.
Miguel Flecha and Dan Ciocoiu-Muntiu from Accenture , together with Arialdo Piatti from Amadeus , will discuss the new advertising trends that are shaping the travel sector. These trends seek to change the way we relate to customers and focus on inspiration as the key to accessing new audience markets.
Sara Sánchez from Rusticae and Diego Calvo from Concept Hotel Group will explore the trends and experiences that will dominate the industry in a talk moderated by Bruno Hallé from Cushman and Wakefield .
In addition, the influence of series and films on travel decisions, a phenomenon known as "set-jetting", will be addressed. Olivia Fernández , founder and general director of Olivia: Beyond the Talent , together egypt number data with Lisardo Morán from the Public Company of Tourism and Sport of Andalusia , and Marina Padró from Rodar y Rodar , will discuss how tourism companies can take advantage of the filming of series and films in their destinations.
New trends in tourism advertising
The way travelers are inspired is changing thanks to different screens and devices. Jordan Kentris , creative director of Un Buen Día , will offer a talk focused on the keys to creating differential strategies that vary depending on the device used, whether mobile, tablet, computer or others.
Miguel Flecha and Dan Ciocoiu-Muntiu from Accenture , together with Arialdo Piatti from Amadeus , will discuss the new advertising trends that are shaping the travel sector. These trends seek to change the way we relate to customers and focus on inspiration as the key to accessing new audience markets.