3 major practical functions, automated marketing makes official accounts smarter and more accurate
Posted: Tue Jan 07, 2025 9:39 am
In the previous article [ What is LINE API (Part 1): 10 Messaging API message formats to upgrade official account interaction ] we introduced the basic concepts of LINE API and the 10 message formats of Messenging API. In this article we will discuss it in depth The advanced practical functions developed by LINE API turn the official account into a brand-exclusive App, providing more service experience!
LINE API development practical function 1: Member binding function
The LINE member binding function is the most common and basic application in API development. It not only helps merchants collect user data, but also allows merchants to flexibly adjust the "data tracking" field to better understand user preferences, usage habits and consumption behavior. Tracking marketing results is more convenient and time-saving!
For e-commerce brands, APIs can be connected to e-commerce platforms or official websites to track more precise consumer behaviors, such as adding to shopping carts, clicking on store links, browsing singapore whatsapp phone number pages, etc. Merchants can set these behaviors as trigger events one by one, automatically push personalized messages such as offers, and promote "bound members" to place orders quickly.
Read related articles: LINE official account is bound to brand members to create a "super-personalized experience" and create fans
LINE API development practical function 2: automatic tags
In order to collect first-party data extensively , Crescendo Labs has developed an automatic labeling service through the LINE Messaging API, allowing merchants to automatically label users based on their behavior in official accounts. Merchants can also customize label classifications. Such as product preferences, advertising preferences, region, consumer stores, activities participated in, etc.
Tag data outlines a clear user profile, allowing merchants to design marketing activities and product content based on customers' interests and needs to achieve precise marketing.
LINE API development practical function 1: Member binding function
The LINE member binding function is the most common and basic application in API development. It not only helps merchants collect user data, but also allows merchants to flexibly adjust the "data tracking" field to better understand user preferences, usage habits and consumption behavior. Tracking marketing results is more convenient and time-saving!
For e-commerce brands, APIs can be connected to e-commerce platforms or official websites to track more precise consumer behaviors, such as adding to shopping carts, clicking on store links, browsing singapore whatsapp phone number pages, etc. Merchants can set these behaviors as trigger events one by one, automatically push personalized messages such as offers, and promote "bound members" to place orders quickly.
Read related articles: LINE official account is bound to brand members to create a "super-personalized experience" and create fans
LINE API development practical function 2: automatic tags
In order to collect first-party data extensively , Crescendo Labs has developed an automatic labeling service through the LINE Messaging API, allowing merchants to automatically label users based on their behavior in official accounts. Merchants can also customize label classifications. Such as product preferences, advertising preferences, region, consumer stores, activities participated in, etc.
Tag data outlines a clear user profile, allowing merchants to design marketing activities and product content based on customers' interests and needs to achieve precise marketing.