By Daniela Carrasco
Marketing4eCommerce Editor
LDigital analytics for online businesses is an essential tool that provides detailed information on how users interact with websites and applications . By tracking user behavior, measuring conversions, and evaluating marketing campaigns, companies can optimize their digital strategies . This analytics allows them to identify areas for improvement in the user experience, customize marketing strategies, and make more informed business decisions, thus contributing to success and efficiency in the digital environment.
By analyzing data like audience segmentation and social media performance, businesses can tailor their approaches based on real-world effectiveness and constantly improve their online presence. To learn everything you need to know about digital analytics, SiteGround has launched a free course on YouTube titled: “ Digital Analytics for Online Businesses .” It is chile number data taught by Pablo Moratinos , a marketing consultant specializing in digital analytics who has over 10 years of experience helping digital businesses improve their online performance. His authority on the subject is highlighted in his book “Online Business. Data Driven Marketing” which was a top seller in its category on Amazon upon its launch.
Access the course here
What you will find in this course
The video course offers an opportunity to learn from the experience and knowledge of Pablo Moratinos, who introduces the topic and provides the tools and strategies necessary to make the most of your website traffic. The content is divided as follows: