By Susana Galeano
LATAM Content Coordinator
LUTM codes , also called UTM parameters, are pieces of text that appear at the end of URLs and allow you to control the origin of the traffic that reaches a website. With them you can find out, for example, which tweets were responsible for the visits to your website, or which post on your blog brought real customers or sales opportunities to your site. Its name comes from Urchin Tracking Module, which was the company that Google acquired in 2005 and was later renamed… Analytics
When a user clicks on a link that includes a UTM, these parameters are sent to Google Analytics, which allows reports to show the details of each click made on each post: this way you can know exactly what is attracting the attention of your potential customers.
When it comes to measuring the results of our online bahrain number data marketing strategy, UTMs play a very important role, as they allow us to customize the URLs of our campaigns in order to track the links that reach our website and be able to analyze them through Google Analytics.
How to create your own UTMs
Google offers you the possibility of carrying out this tracking of personalized campaigns through a URL creation tool that will make the task easier for you. With this tool you only have to fill in a few fields with basic information and in a short time you will have a personalized URL that you will use in your marketing campaign .
Whether we configure the UTMs manually or through the URL creation tool, Google asks us for various parameters to correctly configure the tracking of our campaign, as explained in its documentation .
You can currently use these UTMs: