Fontela de Raiola, who spoke to us about the technology
Posted: Tue Jan 07, 2025 5:19 am
Other presentations on Saturday included those by Álvaro that our servers should use to optimize aspects relevant to SEO such as loading time. Server software and plugins were the main topic of the most technical talk of the entire weekend.
Carlos Miñana focused his talk on the values of sport and how to apply them to a marketing strategy. Alex Navarro gave us some keys to SEO positioning, how he interprets Google's weightings and recommends that we focus on our particular market niches in order to position and obtain qualified leads that convert.
Sunday morning began with two presentations on content innovation and online reputation by Lucas García from 40 de fiebre and Fátima Carmena from Agencia Nasas, who gave us the keys to differentiate ourselves and be professionally prepared to make good corporate communication.
The rest of the morning was dedicated to 'monetizing' chile phone data Webinars, and infoproducts were the focus of talks by Javi Pastor , Alejandro Novás and Raúl Maraña , from Hotmart, whose platform makes life easier for the creator of this type of monetized content (and for any sector). In the afternoon, Javier Gobea would focus on the topic of infoproducts.
Javi Pastor at #RMC18
The afternoon started interestingly, with a duel between offline personal branding and personal branding, that is, between Andrés Ortega and Cláudio Inácio . You can watch them on their YouTube channel and decide on your way of networking.
SEO was once again the focus of Luis Villanueva. Always very technical but clarifying, he gave us the keys to knowing how Google works, not so much at the Page Rank level but to identify the intention of each search and based on that know how to generate appropriate content. He gave us examples in which it will be impossible to position a blog post, since the user searches with the intention of buying, so Google returns lists of products from various brands. He also advised us on the structure of the website, so that we try to leave the most important things as close as possible to the home page and encouraged us to break down our content into several categories to avoid very broad pagination that could end up deindexing valuable content.
Carlos Miñana focused his talk on the values of sport and how to apply them to a marketing strategy. Alex Navarro gave us some keys to SEO positioning, how he interprets Google's weightings and recommends that we focus on our particular market niches in order to position and obtain qualified leads that convert.
Sunday morning began with two presentations on content innovation and online reputation by Lucas García from 40 de fiebre and Fátima Carmena from Agencia Nasas, who gave us the keys to differentiate ourselves and be professionally prepared to make good corporate communication.
The rest of the morning was dedicated to 'monetizing' chile phone data Webinars, and infoproducts were the focus of talks by Javi Pastor , Alejandro Novás and Raúl Maraña , from Hotmart, whose platform makes life easier for the creator of this type of monetized content (and for any sector). In the afternoon, Javier Gobea would focus on the topic of infoproducts.
Javi Pastor at #RMC18
The afternoon started interestingly, with a duel between offline personal branding and personal branding, that is, between Andrés Ortega and Cláudio Inácio . You can watch them on their YouTube channel and decide on your way of networking.
SEO was once again the focus of Luis Villanueva. Always very technical but clarifying, he gave us the keys to knowing how Google works, not so much at the Page Rank level but to identify the intention of each search and based on that know how to generate appropriate content. He gave us examples in which it will be impossible to position a blog post, since the user searches with the intention of buying, so Google returns lists of products from various brands. He also advised us on the structure of the website, so that we try to leave the most important things as close as possible to the home page and encouraged us to break down our content into several categories to avoid very broad pagination that could end up deindexing valuable content.