Different Types of WhatsApp Leads
Posted: Tue Jan 07, 2025 5:15 am
When qualifying leads on WhatsApp, you’ll soon realize that different types of leads require a slightly different approach to effectively qualify them. Here’s a breakdown of the most common types of WhatsApp leads:
1. Enquiries
These are people who may have seen an ad, received a recommendation, or simply stumbled upon your business online. These leads are often at the top of the sales funnel. They show initial interest but may not be ready to make a purchase yet.
How to qualify: Answer their questions and provide helpful information. Ask them about their specific needs or challenges to gauge if they’re a good fit for what you offer. For example, you can ask, “What specific problem are you looking to solve with our product?”
2. Marketing leads
These leads have interacted with your marketing efforts, such as downloading an eBook, attending a webinar, or signing up for your newsletter. They have shown some level of interest in your business but may brazil whatsapp phone number not have a pressing need to purchase right away.
How to qualify: Send personalized follow-up messages to understand their interest level. You can ask questions like, “What did you find most interesting about our webinar?” or “Are there specific features of our product that caught your attention?” This helps you assess whether they’re simply exploring or are genuinely interested in moving forward.
3. Referral Leads
These leads come from word-of-mouth recommendations. Someone who knows your product or service has referred them to you. Referral leads tend to have a higher trust level in your business because they come through personal recommendations.
How to qualify: Ask how they heard about your business and what specifically prompted them to reach out. This helps you understand their expectations and assess if they align with what you offer. A simple question like, “Who referred you to us, and what did they say that caught your interest?” can be a good starting point.
4. Sales-Ready Leads
These leads have shown clear signs that they’re ready to make a purchase. They might have asked about pricing, requested a demo, or expressed a need for a solution urgently. Sales-ready leads are usually at the bottom of the sales funnel, making them prime candidates for immediate follow-up.
How to qualify: Confirm their requirements and timeline to ensure you can meet their expectations. Ask direct questions like, “Are there any specific requirements you need us to fulfill before making a decision?” This helps you confirm that they’re a good match for your product or service and are ready to move forward.
1. Enquiries
These are people who may have seen an ad, received a recommendation, or simply stumbled upon your business online. These leads are often at the top of the sales funnel. They show initial interest but may not be ready to make a purchase yet.
How to qualify: Answer their questions and provide helpful information. Ask them about their specific needs or challenges to gauge if they’re a good fit for what you offer. For example, you can ask, “What specific problem are you looking to solve with our product?”
2. Marketing leads
These leads have interacted with your marketing efforts, such as downloading an eBook, attending a webinar, or signing up for your newsletter. They have shown some level of interest in your business but may brazil whatsapp phone number not have a pressing need to purchase right away.
How to qualify: Send personalized follow-up messages to understand their interest level. You can ask questions like, “What did you find most interesting about our webinar?” or “Are there specific features of our product that caught your attention?” This helps you assess whether they’re simply exploring or are genuinely interested in moving forward.
3. Referral Leads
These leads come from word-of-mouth recommendations. Someone who knows your product or service has referred them to you. Referral leads tend to have a higher trust level in your business because they come through personal recommendations.
How to qualify: Ask how they heard about your business and what specifically prompted them to reach out. This helps you understand their expectations and assess if they align with what you offer. A simple question like, “Who referred you to us, and what did they say that caught your interest?” can be a good starting point.
4. Sales-Ready Leads
These leads have shown clear signs that they’re ready to make a purchase. They might have asked about pricing, requested a demo, or expressed a need for a solution urgently. Sales-ready leads are usually at the bottom of the sales funnel, making them prime candidates for immediate follow-up.
How to qualify: Confirm their requirements and timeline to ensure you can meet their expectations. Ask direct questions like, “Are there any specific requirements you need us to fulfill before making a decision?” This helps you confirm that they’re a good match for your product or service and are ready to move forward.