Test and evaluate results
Posted: Tue Jan 07, 2025 4:18 am
Experiment with different tone approaches and evaluate how your audience responds. You can conduct AB testing to compare the effectiveness of different communication styles and adjust your strategy based on the results.
Brands with successful brand tones of voice
Apple
The Apple technology company is known worldwide for using a simple, direct and elegant tone of voice , focusing on innovation and simplicity. Its messages are clear and focused on the user experience. That is why its products tend to be very successful around the world, as happened with the Apple Vision Pro or the launches of its mobile phones, since on many occasions, long queues form in front of the company's physical stores.
For example, in this case, it is an image taken from the home uruguay number data page of its own website. We can see that it uses very few words to convey a message to its customers: the new iPhone 15 Pro is tough, hard and professional looking.
Screenshot of Apple's website showing the iPhone 15 Pro
Nike
Nike’s voice is motivating, inspiring and full of energy. They use powerful language that highlights performance and personal improvement, creating an emotional connection with their customers. With their slogan “ Just Do It ” they have gone around the world and connected with millions of people. In addition, they are considered “a brand of winners” since their name comes from the goddess Nike, who in Greek mythology, is the goddess of victory.
Brands with successful brand tones of voice
Apple
The Apple technology company is known worldwide for using a simple, direct and elegant tone of voice , focusing on innovation and simplicity. Its messages are clear and focused on the user experience. That is why its products tend to be very successful around the world, as happened with the Apple Vision Pro or the launches of its mobile phones, since on many occasions, long queues form in front of the company's physical stores.
For example, in this case, it is an image taken from the home uruguay number data page of its own website. We can see that it uses very few words to convey a message to its customers: the new iPhone 15 Pro is tough, hard and professional looking.
Screenshot of Apple's website showing the iPhone 15 Pro
Nike
Nike’s voice is motivating, inspiring and full of energy. They use powerful language that highlights performance and personal improvement, creating an emotional connection with their customers. With their slogan “ Just Do It ” they have gone around the world and connected with millions of people. In addition, they are considered “a brand of winners” since their name comes from the goddess Nike, who in Greek mythology, is the goddess of victory.