Keys to overcome the 7 barriers of Ecommerce

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Written by Sandra Aguado
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There are many advantages for a business to have a web platform through which to offer its products and services. Despite this, and although the growth rate of e-commerce is positive , there are still certain barriers that prevent e-commerce from being fully exploited.

The reason for this situation can be summed up in one word: distrust. And while it is true that new technologies are already an active and integrated part of our daily lives, we bahrain phone data must not forget that they are still a novelty for many cautious users.

The obstacles of e-commerce


Woman making a return



Fear of sharing personal data.
Consumers are very reluctant to share their personal data with merchants because the amount of information required to register is increasing. The obligation to share their address, phone number or even their national identity document data has become a factor that many consumers reject e-commerce. The distrust surrounding providing personal data is accentuated in the economic field and, according to data from the INE, in order for consumers to make purchases in e-commerce, payment gateways must be diverse. E-commerce consumers like to be able to decide which payment channel they are going to use, depending on which one they trust the most. The most commonly used are: credit card, PayPal, cash on delivery and bank transfer.

Refusal of shipping costs.
You go to an e-commerce site. You browse through all the available products, evaluate those that interest you and add them to your shopping cart. When you go to pay, you notice that the amount has changed, now increased by shipping costs. What do you think is the reaction of more than half of buyers? Yes, they abandon the purchase.

Shipping costs are often the reason why a potential buyer does not make an online purchase. This is because consumers do not like to see the price of their order increased for something so intangible, so experts recommend that products already include this cost in their initial price.