Choose the right keywords to monitor

[phonenumberlist]

8 Keyword Fluctuation Best Practices
Now that you understand keyword fluctuation and the factors that influence it, let's talk about eight best practices. These tactics can help you accurately and effectively monitor and interpret this movement.

One of the first things to remember is that you can’t target all the keywords associated with your industry.

Instead, focus on a selection of relevant search terms that meet two critical criteria:

High monthly search volume

Low competition (low keyword difficulty)

Sure, you could target some of the australia whatsapp biggest and most searched terms on the web, but that puts you at a huge disadvantage. If the term has high competition from big-name entities, it will be an uphill battle that you may never win.

For example, if you are a travel agency, you might want to rank for the term "Walt Disney World vacations." Disney is one of the most popular vacation destinations on the planet, so a good first page ranking for this search query would be huge for your business.

There's just one problem: it's a highly contested term.

Google search - Walt disney vacations
*Source: Google*In the image above, you can see the top of the first page. In first place is the official page of Disney, followed by Costco, Southwest Airlines, and Expedia. These global corporate organizations will be virtually impossible to beat for the top spots.