In a sense, they constitute a vanity metric . large numbers of walkers. Any examples? Years ago I wrote an article analyzing the history of the Tamagotchi business, which went from boom to oblivion in less than two years. This article positioned itself very well for the query “dead tamagotchi”, even achieving a zero result in some cases. Since a surprising amount of people search for information about deceased digital pets, this placement continues to bring me traffic to the site years later.
But as I offer SEO consultancy services, what hong kong phone data do I do with this traffic? Will I ever be able to convert it? The answer is no. For me, therefore, Tamagotchi lovers are strollers. Let's take another case. Article about AliBaba and its founder Jack Ma. When rumors swirled about Jack Ma's mysterious disappearance, the article saw a sudden spike in traffic. Last example, although I could give many others. Some time ago I dedicated an article to Nike's marketing strategy.
The content in question positioned itself - albeit not very well - on the dry query "Nike". But what is the search intent of those who write “Nike” on Google? Presumably buy brand shoes, a t-shirt, a hat. Certainly not discovering the secrets of SEO! These visitors, therefore, are also walkers. Of course, it is possible that one in a thousand is interested in my type of services by chance. But the probability is so remote that it makes no sense to me to bet on it.