The power of data: 12 areas in which data can be transformed into sales momentum [webinar]
Posted: Mon Jan 06, 2025 9:18 am
By Alba Chaves
Project Manager at Marketing4ecommerce
LThe digital age has plunged us into a veritable data explosion. Since 2010, we have gone from generating 2 zettabytes to an impressive 64 zettabytes in just one decade, and projections indicate that by 2025, we will be navigating an ocean of 180 zettabytes of information, according to Statista . This phenomenon, supported by the advancement of the Internet of Things (IoT) , 5G technologies , and the constant dynamism of social networks, has been called the “Big Bang” of data.
In this scenario, the challenge of effectively managing so much information has become quite a daunting task. Global storage capacity is being outpaced by the speed of data production, which leads us to ask: How can brands take advantage of this constant flow of digital information?
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Key strategies for data management in marketing
The Advanced Data Agency Kraz offers us some answers in this regard. On April 18, they will hold a webinar in which they will explore the fundamental applications of data in digital marketing. Among cambodia number data the strategies to highlight, we find demand prediction , the evaluation of the direct effect on sales of advertising campaigns (ROAS) , and the optimization of the paid media mix .
For example, historical sales data and customer preferences can help anticipate demand for new products, minimising risk and maximising ROI. Similarly, analysing the impact of online advertising on in-person sales helps to understand omnichannel consumer behaviour, which is crucial for fine-tuning effective marketing strategies.
Segmenting lead generation campaigns based on expected customer value, detecting customers at risk of churn, and discovering insights from analyzing customer feedback are other key levers that allow companies to optimize their marketing strategies, offering personalized experiences that not only attract but also retain customers.
Data is much more than just numbers and statistics; it is the foundation upon which deeply effective digital marketing strategies can be built . Companies that successfully embrace the strategic use of data will not only improve their ability to make informed decisions but will also position themselves strongly for sustained success in the future.
Project Manager at Marketing4ecommerce
LThe digital age has plunged us into a veritable data explosion. Since 2010, we have gone from generating 2 zettabytes to an impressive 64 zettabytes in just one decade, and projections indicate that by 2025, we will be navigating an ocean of 180 zettabytes of information, according to Statista . This phenomenon, supported by the advancement of the Internet of Things (IoT) , 5G technologies , and the constant dynamism of social networks, has been called the “Big Bang” of data.
In this scenario, the challenge of effectively managing so much information has become quite a daunting task. Global storage capacity is being outpaced by the speed of data production, which leads us to ask: How can brands take advantage of this constant flow of digital information?
I'm signing up for the Webinar!
Key strategies for data management in marketing
The Advanced Data Agency Kraz offers us some answers in this regard. On April 18, they will hold a webinar in which they will explore the fundamental applications of data in digital marketing. Among cambodia number data the strategies to highlight, we find demand prediction , the evaluation of the direct effect on sales of advertising campaigns (ROAS) , and the optimization of the paid media mix .
For example, historical sales data and customer preferences can help anticipate demand for new products, minimising risk and maximising ROI. Similarly, analysing the impact of online advertising on in-person sales helps to understand omnichannel consumer behaviour, which is crucial for fine-tuning effective marketing strategies.
Segmenting lead generation campaigns based on expected customer value, detecting customers at risk of churn, and discovering insights from analyzing customer feedback are other key levers that allow companies to optimize their marketing strategies, offering personalized experiences that not only attract but also retain customers.
Data is much more than just numbers and statistics; it is the foundation upon which deeply effective digital marketing strategies can be built . Companies that successfully embrace the strategic use of data will not only improve their ability to make informed decisions but will also position themselves strongly for sustained success in the future.