It is important for companies

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Favorites 10 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00 B -end product managers need to consider more about the functionality, stability, safety, compliance, etc. of the product, while C -end product managers need to consider more about the ease of use of the product As products and services become more and more homogeneous, to stand out and create a super selling point. Super selling point innovation is the lowest cost and easiest to start.


The author of this article analyzes and interprets the underlying logic of super selling points, hoping to be helpful to you. Products and selling points are homogenized, so the phenomenon of price involution in all number data industries is becoming more and more serious. How to break the deadlock? We can break through from five dimensions: corporate innovation, brand innovation, product innovation, big single product innovation, and super selling point innovation. Obviously, super selling point innovation is the lowest cost and easiest to start.





You can choose any one , and JD.com is also speeding up to launch a 10 billion subsidy; there are also brand super product days, category days, New Year’s Festival, Goddess Day, Valentine’s Day, back to school season, etc. Various anchors and experts also bombard the platform with offers on a daily basis, with each broadcast room saying that they have obtained the lowest discount on the platform, guaranteeing that fans can get the most benefits. The daily practice of price cuts not only eliminates the potential energy of the concentrated outbreak of big promotions (from opening the floodgates to frequent diversions).