In the delivery process
Posted: Mon Jan 06, 2025 8:41 am
We need to reduce friction. Every contact with customers is a value exchange we make with them. We use the customer journey to accelerate customer decision-making. Finally, we need to do a good job of delivery analysis, conduct data analysis on each channel and touchpoint, and establish a conversion monitoring and analysis system for the sales funnel. From the customer's perspective, ensure that all decisions are supported by data.
Analyze which channel and which content are most effective, and find the right path. Content marketing is the easiest and most difficult part. Now we can even use AIGC to generate content, which greatly reduces phone data the threshold of content marketing. In any case, it is important to serve corporate goals and business goals, exchange value with customers, create different content around the customer journey, accelerate customer decision-making, and complete conversion. Step 3: Do a good job of customer conversion In the field of digital marketing, conversion is the most critical and challenging step.
It determines whether potential customers can become effective customers. To achieve this goal, we need to formulate corresponding operation strategies, open up internal and external processes, conduct value exchange, guide customers to interact according to key steps, reduce customer learning costs and friction, thereby improving customer satisfaction and loyalty, and reducing the probability of customer churn. For ToB customers , their customer acquisition costs and conversion cycles are different from those of ToC customers. Therefore, we must focus on customer value exchange, build a promotion mechanism based on the customer journey, and answer customers at different stages.Provide useful information in an easy-to-understand way to help potential customers quickly complete the decision-making process.
Analyze which channel and which content are most effective, and find the right path. Content marketing is the easiest and most difficult part. Now we can even use AIGC to generate content, which greatly reduces phone data the threshold of content marketing. In any case, it is important to serve corporate goals and business goals, exchange value with customers, create different content around the customer journey, accelerate customer decision-making, and complete conversion. Step 3: Do a good job of customer conversion In the field of digital marketing, conversion is the most critical and challenging step.
It determines whether potential customers can become effective customers. To achieve this goal, we need to formulate corresponding operation strategies, open up internal and external processes, conduct value exchange, guide customers to interact according to key steps, reduce customer learning costs and friction, thereby improving customer satisfaction and loyalty, and reducing the probability of customer churn. For ToB customers , their customer acquisition costs and conversion cycles are different from those of ToC customers. Therefore, we must focus on customer value exchange, build a promotion mechanism based on the customer journey, and answer customers at different stages.Provide useful information in an easy-to-understand way to help potential customers quickly complete the decision-making process.