Sales Enablement Advisor
Posted: Mon Jan 06, 2025 8:35 am
Product managers who understand users, business and data are still in high demand after leaving the Internet. On the contrary, product managers who only do simple messaging, inefficient execution and shallow thinking may not be able to survive the torrent of the next 10 years. View details > So the first thing is to understand what are the possible sources of income from the membership model? . Subscription model Since membership can almost be defined as "continuously providing value to members during the membership period", most membership companies choose the "subscription payment model". Especially after the success of Amazon membership and paid membership, the subscription model has almost become the standard for various emerging businesses.
To build a healthy and sustainable subscription model, you qatar whatsapp resource need to pay attention to the following points: Tiered - at least provide a choice This is metaphysics. Many brands only provide members with a single-price subscription product that lacks differentiation; and tiered pricing can not only provide companies with greater flexibility and choice space, but also cater to the diverse needs of consumers. Research shows that most people like to choose from multiple options. Three options are ideal because most people tend to choose the middle one. Fighting for membership upgrades If the membership tiers are divided based on user types such as students, individuals, and companies, there will not be many opportunities to motivate members to upgrade.
But in most cases, especially based on usage patterns and usage preferences, the factors that motivate members to upgrade can be more clearly identified. It is very important to continue to promote the benefits of upgrading to members at the lower consumption levels so that they have enough reasons to change their consumption concepts and move to higher membership tiers. Pricing guidelines Price based on the value provided by the brand to members. Usually, subscription models have low variable costs because they provide members with access to shared resources such as content or durable goods. In this case, pricing should be based on the value provided to customers and the cost of alternative products.
To build a healthy and sustainable subscription model, you qatar whatsapp resource need to pay attention to the following points: Tiered - at least provide a choice This is metaphysics. Many brands only provide members with a single-price subscription product that lacks differentiation; and tiered pricing can not only provide companies with greater flexibility and choice space, but also cater to the diverse needs of consumers. Research shows that most people like to choose from multiple options. Three options are ideal because most people tend to choose the middle one. Fighting for membership upgrades If the membership tiers are divided based on user types such as students, individuals, and companies, there will not be many opportunities to motivate members to upgrade.
But in most cases, especially based on usage patterns and usage preferences, the factors that motivate members to upgrade can be more clearly identified. It is very important to continue to promote the benefits of upgrading to members at the lower consumption levels so that they have enough reasons to change their consumption concepts and move to higher membership tiers. Pricing guidelines Price based on the value provided by the brand to members. Usually, subscription models have low variable costs because they provide members with access to shared resources such as content or durable goods. In this case, pricing should be based on the value provided to customers and the cost of alternative products.