characters, compared to 280 on X) Real-time news Hot topics (hot searches) – news, celebrities, lifestyle, other popular content Polls and surveys So, is Weibo most often used to post news, information, and fact-based discussions? Yes… but it’s also a space for lively discussions around entertainment and other popular, culture-related topics. Weibo Key Features Weibo users access most frequently: Real-time news and user/brand information Trending topics and hashtags Company communications and announcements Next, let’s look at which Western brands can benefit from Weibo.
Who shouldn’t use Weibo With a primarily young audience (Gen Z, Millennials), Weibo is ideal for global brands in the fashion, beauty, luxury, and entertainment sectors that want to gain a foothold in the Chinese market. However, these japan whatsapp resource businesses must have sufficient resources to react in a fast-paced environment driven by news and trending topics. Otherwise, they may struggle to attract users’ attention and maintain credibility and thought leadership.
Products from B2B and B2C companies that focus on brand awareness and community engagement can especially benefit from Weibo’s USP. Problems Weibo Marketing Can Solve With X and many international news platforms blocked in China, it can be difficult for brands to connect with a Chinese user base interested in current affairs, lifestyle, and entertainment. Weibo is also an ideal space to connect with Chinese consumers through popular celebrities acting as influencers.