We'll identify potential barriers to your expansion in China and recommend the best course of action based on your individual needs. If you think we're a good fit, you'll receive a proposal within a week. Name* Email* Call Subject* Message* Company About Clients Blog China Marketing 101 Contact Us Services B2B Marketing Teach A Guide to Chinese Computer
Games Marketing (2024) Home Blog A Guide to Chinese Computer Games Marketing (2024) Posted on October 15, 2024 Christian Manley is a British-American with an MA in China Studies from the London School of Economics and Political Science.He has been helping English-speaking countries and East Asia communicate since 2014. In the past, he has worked with game hungary whatsapp resource and tech companies to learn how to translate and design UI/UX for foreign markets, as well as teach English, make games, and work as a narrative designer.
If you like games, you may have heard about the recent success of Black Myth: Wukong, China's first AAA game that has been well received both at home and abroad. For me, who has been working as a producer for a Chinese game company since 2018, the release of this game is particularly exciting. Given the success of this game, more and more Western game companies are seeing the potential of the booming Chinese video game industry.
I expect game companies may enter the Chinese market in two ways: Some will work with Chinese publishers. Large game companies may all do this. Chinese publishers will help them with localization, regulatory approval, and marketing. Other companies may reach Chinese users through Steam.This is a cheat code to bypass regulations; however, these companies will still benefit from localizing their games and marketing. If you are a company looking to enter the Chinese market, this article will demystify the world of Chinese computer games and help you choose the best approach for your company or product.