The second day of Friday, May 24
Friday was dedicated to logistics . Here we heard about shipping costs and the pressure to reduce prices. A key point of comparison was the difference between internal and external logistics, highlighting the costs associated with picking and the metrics to measure the excellence of couriers. However, there was a turning point when discussing returns management, where there were clearly two sides: free returns or charging for them. In either case, strategies were discussed to reduce the percentage of returns, including the possibility of making the process easier to improve customer satisfaction without significantly increasing costs for the seller.
To round off the logistics day, we had a visit to the Craftelier logistics centre ( previously known as Mi Tienda de Arte ) guided by its CEO and founder, Víctor Juárez. A visit in which we were able to see australia number data the entire process live, from the reception of the merchandise, the classification within the warehouse, the entire automated picking and packing process, as well as the returns review process. A visit from which all those present came away full of new ideas and wishing to be able to replicate some of these technologies in their own logistics centres.
Alternatives to CAC increases can be found with alternative channels such as Bing (although it scales little), affiliation (even with banks), micro-influencers…
“Agencies are more conquerors than managers .” General perception is that after a year/year and a half of relationship, agencies lower the level of value contribution and involvement in the project.
Everyone is paying close attention to how the evolution of possible AI voice assistants could affect the visibility and conversion of online stores, although they do not believe it is a risk (yet) in the short term.