EAT is not a factor, but a collection of factors
Posted: Mon Jan 06, 2025 6:07 am
This particularly affects YMYL websites, i.e. websites that have to do with either your health or your money. So anyone looking for medication should only find sites that are trustworthy, and anyone looking for tips on investing their money should not end up with charlatans. Good in principle, but the question is how Google classifies this and whether Google should sort at all. After all, Google intervenes heavily here. The topic of natural remedies is a good example.
If we look at it completely objectively, a tip for, say, a specific malaysia whatsapp muscle exercise, can be worth more than a direct doctor's recommendation of a medication. In general, we have to ask ourselves whether we should trust pharmaceutical manufacturers so much, especially in the medical field. Aren't they commercial enterprises? Have they always told us the truth in the past? For one of my clients, this dilemma led to his niche site, which offered incredibly good tips and exciting articles, suddenly ranking behind websites of drug manufacturers that neither give tips nor have valuable content, but really just present run-of-the-mill texts.
Nevertheless, since the big update, Google has given them this absurd level of trust that can only be based on the brand alone. Almost all experts are currently noting this. Even if all SEO values are optimal, many in this area that do not have an old brand lose their rankings. In general, we are also entering areas that a search engine should not decide. No matter how noble the goal, the question arises whether Google should really decide who and what we can trust? Can a search engine even evaluate this? Let's extend the idea to politics.
If we look at it completely objectively, a tip for, say, a specific malaysia whatsapp muscle exercise, can be worth more than a direct doctor's recommendation of a medication. In general, we have to ask ourselves whether we should trust pharmaceutical manufacturers so much, especially in the medical field. Aren't they commercial enterprises? Have they always told us the truth in the past? For one of my clients, this dilemma led to his niche site, which offered incredibly good tips and exciting articles, suddenly ranking behind websites of drug manufacturers that neither give tips nor have valuable content, but really just present run-of-the-mill texts.
Nevertheless, since the big update, Google has given them this absurd level of trust that can only be based on the brand alone. Almost all experts are currently noting this. Even if all SEO values are optimal, many in this area that do not have an old brand lose their rankings. In general, we are also entering areas that a search engine should not decide. No matter how noble the goal, the question arises whether Google should really decide who and what we can trust? Can a search engine even evaluate this? Let's extend the idea to politics.