By Iker Cruz
Founder & CEO of ICMM
ANDEmail marketing is dead . Or so say those who don't know how to use it. Today, email remains one of the most effective tools for maximizing conversions and making your ads profitable, but it is also essential for maximizing customer retention in your store.
If you want to know how to create your email strategy from scratch or want to get the most out of your strategy, keep reading. And if you're not much of a reader , here's a link to our internal training on email marketing for eCommerce (it's free).
First of all… Is email marketing really still effective in 2024?
The answer is YES. Although social media and albania number data communication channels are changing, the most stable channels are those that require the most valuable information: email and phone number. If we don't want to depend on organic traffic and advertising from platforms like Google, Meta, and TikTok, having an Email Marketing strategy in our eCommerce store is a 'non-negotiable'.
8 keys to maximizing your sales through email marketing
1. Choose an email marketing platform
The first step is to choose the right email marketing platform for your business. My personal recommendation is Klaviyo, as it is the most advanced tool on the market and has direct integrations with eCommerce platforms such as Shopify and Woo Commerce. Other options include Mailchimp, Omnisend, and Constant Contact.