12 lessons from agencies to face the day-to-day challenges with clients
Posted: Mon Jan 06, 2025 5:57 am
Sharing knowledge . Before, the agency sector was very closed off, no information was shared "in case the neighbour comes to copy me", but little by little, they are opening up and sharing experience among equals. This information shared in events like today's helps them to continue improving and optimising processes, helping to create a sector of coopetition.
Be creative! Be more creative in campaigns, strategies and media to achieve the objectives that brands ask of you. You have to think outside the box : if we only play with Google we only play with one card, the current bet is the effective combination of channels, with well-planned creatives and copies personalized to the end user.
Escape from specialization to return to a full-service agency , but knowing each part well. The agencies themselves are realizing that specialization is good, but brands have more needs, which today they work with up to 5 different providers. Many of the participating agencies have begun to offer services beyond their initial specializations: providing support in business operations, uploading product sheets, or even outsourcing the comprehensive management of online projects.
Trust. Part of profitability is in the relationship v with the client: giving them trust, being honest about what you can cover, and being transparent about what you are doing for them. But that trust must be mutual, with the brand passing information and data to the agency in real time, so that strategies can be adjusted at the moment and thus optimize budgets.
The future of marketing is data . Applying technology and cross-referencing data improves results: including user-generated searches in Google ad copy increases CTR. Integrating data on products that are more or less likely to be returned can be a criterion when optimizing advertising investments for those products. Knowing why a product sheet works, knowing where traffic to the online store comes from, which banner in the media generates more impacts, even analyzing which products are returned the most in order to stop investing in them and focus campaign investment on others that sell better.
The blacksmith’s house is a wooden knife. Most of the agencies present agreed that they are guilty of not doing SEM and SEO campaigns for themselves, pampering social networks… agencies have to start treating themselves as clients, taking care of themselves in the same way they treat their clients, since this can open up new opportunities and even detect challenges and solutions that they can apply to their own clients.
Be creative! Be more creative in campaigns, strategies and media to achieve the objectives that brands ask of you. You have to think outside the box : if we only play with Google we only play with one card, the current bet is the effective combination of channels, with well-planned creatives and copies personalized to the end user.
Escape from specialization to return to a full-service agency , but knowing each part well. The agencies themselves are realizing that specialization is good, but brands have more needs, which today they work with up to 5 different providers. Many of the participating agencies have begun to offer services beyond their initial specializations: providing support in business operations, uploading product sheets, or even outsourcing the comprehensive management of online projects.
Trust. Part of profitability is in the relationship v with the client: giving them trust, being honest about what you can cover, and being transparent about what you are doing for them. But that trust must be mutual, with the brand passing information and data to the agency in real time, so that strategies can be adjusted at the moment and thus optimize budgets.
The future of marketing is data . Applying technology and cross-referencing data improves results: including user-generated searches in Google ad copy increases CTR. Integrating data on products that are more or less likely to be returned can be a criterion when optimizing advertising investments for those products. Knowing why a product sheet works, knowing where traffic to the online store comes from, which banner in the media generates more impacts, even analyzing which products are returned the most in order to stop investing in them and focus campaign investment on others that sell better.
The blacksmith’s house is a wooden knife. Most of the agencies present agreed that they are guilty of not doing SEM and SEO campaigns for themselves, pampering social networks… agencies have to start treating themselves as clients, taking care of themselves in the same way they treat their clients, since this can open up new opportunities and even detect challenges and solutions that they can apply to their own clients.