But what exactly is meant by author competence?
Posted: Mon Jan 06, 2025 5:29 am
It has talked about it in the Search Quality Rater Guidelines since 2014 (at the time of E-A-T, with one less E). And the centrality of these factors is destined to increase exponentially, to hear Gary Illyes who, during the Search Off The Record podcast, revealed that in the future E-E-A-T- will be increasingly crucial to obtain the indexing of one's content by Google. In the future E-E-A-T- will be increasingly crucial to obtain the indexing of one's content by Google.
Gary Illyes Experience and expertise: the author's experience 1000 phone data and competence In its guidelines, Google says it loud and clear: the author's competence 'weighs' on the judgment of the quality of the content and, to this, is added the experience, or the fact that the person who produced that content actually has a long life experience on that particular topic. Of course, this data is certainly interesting, because it brings authors back to the center of the limelight after a long and heartbreaking eclipse.
Google itself provides examples, and once again it does so in the Search Quality Guidelines: a medical article giving health advice should be written by persons or organizations who are accredited or have appropriate medical expertise; financial, legal, tax advice, etc. they must come from reliable sources ; Advice pages on topics such as home renovations (which can cost thousands of dollars and have a huge impact on a person's life) or advice on parenting issues (which could affect family happiness) should come from expert sources whose users can trust.
Gary Illyes Experience and expertise: the author's experience 1000 phone data and competence In its guidelines, Google says it loud and clear: the author's competence 'weighs' on the judgment of the quality of the content and, to this, is added the experience, or the fact that the person who produced that content actually has a long life experience on that particular topic. Of course, this data is certainly interesting, because it brings authors back to the center of the limelight after a long and heartbreaking eclipse.
Google itself provides examples, and once again it does so in the Search Quality Guidelines: a medical article giving health advice should be written by persons or organizations who are accredited or have appropriate medical expertise; financial, legal, tax advice, etc. they must come from reliable sources ; Advice pages on topics such as home renovations (which can cost thousands of dollars and have a huge impact on a person's life) or advice on parenting issues (which could affect family happiness) should come from expert sources whose users can trust.