New thinking 3 : Motivational thinking

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Labeling passion. New thinking 4 : Make a cup of coffee with attitude - the promised land of love and faith! 1. Find someone who loves you - define rather than position Luckin’s rise has always been accompanied by two soul-searching questions: Question 1 : Is it the positioning of "professional coffee, fresh style" that influences users' purchasing behavior, or is it the marketing strategy of "Who doesn't love the little blue cup" or "First cup free" used in the advertisements that plays a more important role?



Question 2 : Was it the fission discount that saved Luckin Coffee, or did factors such as stable quality, speed and convenience, unified image and transparent supply chain play a more critical role? Brand Ape phone library believes that users’ first taste of Luckin Coffee may be influenced by many factors, including advertising, spokespersons, brand image, price and convenience; but what allowed Luckin Coffee to make a comeback must be that there must be “a group of people” who really accepted it, liked it and loved it.



The fact is that many brands talk about "positioning", as if " positioning " can win the market, but in fact , it is meaningless unless you have a mine at home . Think about it, even though Luckin Coffee advertisements were everywhere, how many people were impressed by their positioning? All ambitious brands claim to be " user - centric" and are determined to create an experience that exceeds user expectations. Unfortunately, they are still unable to effectively describe who chooses their coffee, when, and why? Many idealistic coffee entrepreneurs put "user connection" at the core of their operations, but most of them think.