By Noelia Fraguela
Marketing4ecommerce Content Manager
GOnzalo Saiz from Bankinter, Rafael Fernández from Telefónica and Jesús Cubero from Vicio lead the ranking of the most influential Spanish CMOs on LinkedIn in 2024 .
This data comes from the report “ Top 235 Marketing Directors in Spain on LinkedIn 2024” prepared by Epsilon Technologies , which highlights the main marketing managers on the professional platform.
The analysis was carried out with the help of the Spanish Marketing Association (AMKT) and evaluates the activity on LinkedIn of more than 235 executives from the Consumer Goods, Retail, IBEX35, Banking, Insurance, Fashion, Automotive and Beauty sectors, between January and June 2024.
Top 10 CMOs in Spain
The ranking positions those who have the highest uganda number data number of interactions on LinkedIn. These are the top 10:
Gonzalo Saiz, from Bankinter, leads the ranking with an 8.84% share of interactions
Rafael Fernandez, from Telefonica (7.49%)
Jesus Cubero, from Vice (6.27%)
Carlos J. Estevan, from Vicky Foods (5.89%)
Antonio Bauza, from Barceló (4.3%)
Alfonso Fernandez, from Samsung (3.09%)
Juan Povedano, from Central Lechera Asturiana (2.81%)
Antonio Fuzeta, from Worten (2.53%)
Javier Pejito, from Burger King (2.41%)
Esther Morell, from Ilunion (2.17%)
LinkedIn's Top 40 CMOs by Engagement. Source: Epsilon
Together, the 235 marketing directors analysed have more than 548,000 total followers and more than 138,434 interactions, with an average of 88 interactions per post. The key to the success of these directors lies in the combination of frequency, relevance and format of their posts , essential factors for increasing their visibility and strengthening their employers' branding.
Successful strategies on LinkedIn
The most cutting-edge content that is achieving the greatest success on LinkedIn is related to personal posts , campaigns , products and projects , and Employer Branding . In addition, the most successful posts are those that are made in audiovisual format and with more humanized content.