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What’s Your Email List Type- Static or Dynamic?

Posted: Mon Jan 06, 2025 4:15 am
by ritu500
Did You Use Double Opt-In? A double opt-in is like having a bouncer at the door of your email list—it makes sure only interested subscribers get in, by sending a confirmation link to the email. This step helps ensure the email is active and intentionally shared. For example: Single Opt-In: A bot or someone entering “testfakeemail” during sign-up won’t get caught without double opt-in. Double Opt-In: The user receives a confirmation email; if the address is invalid, it never gets added to your list. If you’ve been using double opt-in, great! Your list is cleaner from the get-go.


But if you’ve skipped this step, things hong kong email list can get messy. Typos, bots, or disinterested people might sneak in. Our advice? If you use single opt-in, verify your list regularly ( to months)—especially if your bounce rates are high. But for double opt-in, you can afford to stretch it to every – months since your list already has a strong foundation. This might surprise you but the type of email list makes a big difference. Some email lists are more “active” and change rapidly but some remain as they are.


For example: A promotional list with frequent sign-ups or a BB list tends to decay faster—subscribers often join for one-time offers or people switch jobs, making contacts outdated. On the other hand, a BC list or a long-term subscriber list, carefully curated over time with genuine interest, tends to be more reliable. These subscribers are less likely to churn unless their email usage changes or accounts become inactive. For dynamic lists, make verification a habit every months to keep everything fresh. Static lists can often go longer, around – months between checks. Our advice? You can run re-engagement campaigns targeting subscribers who have not been engaging for – months.