How to Measure Success in Your B2B Marketing Campaigns

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In this context, Big Techs in advertising have accelerated the launch of resources and tools that can make life easier for their advertisers and improve the results of their campaigns. With Meta it was no different. Last week the company shared several new features that promise to improve the performance of your campaigns, as well as simplify the processes of creating and optimizing your ads. These new Meta features undoubtedly show a new perspective into the future of advertising in conjunction with generative AI. Let’s see them now? Understand the pros and cons and learn how to use AI efficiently with this interactive ebook.

Introducing the AI Sandbox If you work with ads, I can bet you’ve taiwan phone numbers been through at least one of the situations below: You lacked creativity when writing copy for your ads; You wanted to test new versions of your creatives and needed to ask a designer to create them; Your image format was not compatible with all placements on the platform and, again, you needed a designer to recreate them. The above situations happen very often to me and, most likely, to you too. To help you with these problems, Meta has announced the new AI Sandbox! According to the company itself: “The AI Sandbox will act as our testing playground for early versions of new tools and features, including generative AI-powered ad tools.

Our goal is to learn what works for advertisers and make these features easy to use in our ads tools.” Let’s discover the first 3 features announced by Meta: Text variation: the tool uses Artificial Intelligence to generate different versions of copy for ads, helping advertisers to test different messages and improve the performance of their ads; Background Generation: With this tool, advertisers will be able to insert background images based on simple text inputs, speeding up the experimentation process and allowing advertisers to diversify their creatives more quickly. Image Outcropping: This feature automatically adjusts creatives for different placements, such as Reels and Stories, allowing advertisers to optimize their time and resources by more conveniently repurposing their creative assets.