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11) Retail Media is a digital marketing approach that aims to enhance digital advertising sponsored by your brand in specific spaces designated for this purpose within retailers' sales channels and, furthermore, target it so that it reaches each consumer at the exact moment in which they are most likely to make a purchase. How does it work? This targeting can be done through word- based segmentation ; unified data on consumer behavior across retailers’ websites and in-store; and the use of artificial intelligence and machine learning to achieve goals More personalized and precise ads and recommendations, among other features.


Consider subscribing to our YouTube channel to receive content spain phone number list on digital marketing and e-commerce development in video. Go to the e-Plus Channel Agency and then click the “Subscribe” button! You don’t have to pay anything, it’s courtesy of the house. Regardless, you can use this strategy on different channels. Use it, for example, in marketplaces , virtual stores, e-commerce applications and social networks. The benefits can be very positive for your e-commerce.


Find out more below! ADVANTAGES OF MEDIA RETAIL Among the main advantages of Retail Media we can mention, for example: Gain insights into consumer behavior, which increases your marketing intelligence ; Greater accuracy in bidding, which improves advertising efficiency and reduces advertising costs; Direct access to qualified leads , thus skipping several steps in the Shopping Journey ; Greater chances of conversion, since Retail Media is present where sales happen.