If you manage to do this, your

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However, not everyone does this. There are many people who are just doing research for now. Therefore, you need email capture strategies so that you can send them your advertising content via Email Marketing in the days and weeks to come. The very moment you capture the email , you convert an unknown visitor into a lead , that is, into a contact. Now, using a Marketing Automation like RD Station , for example, you can send a series of messages to this contact with the aim of educating him until he feels able to make the first purchase in your e-commerce.


We call this process as lead nurturing . Video: Learn russia phone number list about the RD Station platform (use the controls on the YouTube player to activate and translate subtitles into your language)! To capture emails and convert more leads in your online store, blog or other channel , there are several strategies. For example, you can insert email capture forms and pop-ups on your pages or create landing pages that offer free e-books in exchange for an email .


If you manage to do this, your Top of the Funnel content will have achieved the goal of the first stage of your sales funnel. HOW TO IMPLEMENT A SALES FUNNEL? To implement a complete Sales Funnel, with Top of the Funnel, Middle of the Funnel and Bottom of the Funnel content, take advantage of the support of the e-Plus Agency! The e-Plus Agency has a team experienced in inbound marketing and Marketing Automation projects for e-commerce and, in addition, is certified in RD Station.