Inbound Marketing: what are the benefits for your business?
Posted: Sun Jan 05, 2025 9:14 am
Nowadays, consumers are bombarded with advertising messages on a daily basis and marketing has become synonymous with harassment for many: cold calling, email boxes filled with spam, pop-ups that intrude into all the web content that we view... All these abusive practices have led to a questioning of marketers and have led to the emergence of gentler and more intelligent actions .
This is where inbound marketing came into being (a term coined in 2006 by Brian HALLIGAN and Dharmesh SHAH, founders of Hubspot) and has continued to prove itself ever since. Indeed, if you can grasp the challenges belgium phone number list of this method and put it into practice correctly for your business, you will definitely be able to see the benefits quickly (according to HubSpot, 92% of companies that use inbound see an increase in traffic and their conversion rate) .
So what exactly is inbound marketing and what benefits could you get if you decide to give it a try?
What is inbound marketing?
Inbound marketing is a concept aimed at bringing the customer to you rather than imposing yourself on them as is common with more traditional marketing methods. Indeed, it is a question of naturally attracting Internet users and gaining their trust by offering them relevant and high added value content to arouse their curiosity. The aim is to transform these visitors into leads (qualified contacts) and then into customers.
Inbound marketing, which could be described as inbound marketing , is by definition opposed to outbound (outbound marketing) which uses more intrusive and larger-scale advertising techniques: SMS campaigns or mass mailings, TV, radio, etc.
To successfully carry out an inbound marketing strategy, you must therefore help your potential customers find your company, sometimes even before they are aware that they have a need. All this requires a detailed knowledge of your targets, which involves studying buyer personas (cf: a semi-fictional representation of your ideal customer ) . Indeed, the creation of personas is essential when you want to do inbound marketing and it will then be a question of identifying their habits and needs, but also their fears and frustrations. All this will allow you to know how to address your targets, find the right message and respond to their potential objections.
Why choose an inbound marketing strategy?
1 – Better results by taking into account consumer needs
Our consumption habits have changed enormously in recent years, particularly thanks to the excessive digitalization of our society . Indeed, the ultra-connected that we are are used to conducting our purchasing decisions alone. It can be said that the consumer has more decision-making power than ever and brands have understood this well.
Thanks to inbound marketing, the consumer will let his own motivations speak . If he finds himself faced with a need or a problem, he will search the web to find a solution and that's where he will come across yours. The challenge is therefore to place the right content, in the right place, at the right time . Very precise targeting that will allow you to hit the mark and obtain a highly qualified contact, which will be more difficult if you use mass advertising techniques.
2 – Less expensive and more durable
Here is another big advantage and not the least, setting up an inbound marketing strategy will cost you less than a marketing campaign via traditional media. The tools used (social networks, newsletters, blogs, etc.) are often free or inexpensive , which will allow you to obtain a more interesting ROI (return on investment) . In addition, by distributing your content on the web, you will register them over time, unlike traditional advertising which is ephemeral. The main costs that you will have to incur mainly concern the human resources implemented for the production of your content, either internally or externally.
3 – A continuous prospecting tool
Much simpler and less expensive than a salesperson in the field, your inbound marketing campaign will allow you to prospect every day of the week (even on weekends) and at any time. Once you have set up the right content via the right channels , leads should arrive consistently. Be careful, it is not a question of throwing out all your salespeople to let the magic of inbound work, but rather of finding a balance between your field prospecting and that on the web to reduce your costs intelligently.
4 – Increase your notoriety
Beyond a short-term profitability objective, an increased presence on the web through blog articles, social networks or others, allows you to make yourself known . All this will serve to develop your notoriety , to get people talking about you and your products, which will necessarily work in your favor in the long term.
As you can see, implementing an inbound marketing strategy can be extremely beneficial for your business. More precise targeting, lower costs and better return on investment , this practice (if done well) will only bring you benefits. But be careful, all this requires specific knowledge in order not to go in the wrong direction. This is where an agency like Linov is able to intervene, in order to guide you and advise you in setting up the best strategy , producing the right content and choosing the most appropriate channels .
This is where inbound marketing came into being (a term coined in 2006 by Brian HALLIGAN and Dharmesh SHAH, founders of Hubspot) and has continued to prove itself ever since. Indeed, if you can grasp the challenges belgium phone number list of this method and put it into practice correctly for your business, you will definitely be able to see the benefits quickly (according to HubSpot, 92% of companies that use inbound see an increase in traffic and their conversion rate) .
So what exactly is inbound marketing and what benefits could you get if you decide to give it a try?
What is inbound marketing?
Inbound marketing is a concept aimed at bringing the customer to you rather than imposing yourself on them as is common with more traditional marketing methods. Indeed, it is a question of naturally attracting Internet users and gaining their trust by offering them relevant and high added value content to arouse their curiosity. The aim is to transform these visitors into leads (qualified contacts) and then into customers.
Inbound marketing, which could be described as inbound marketing , is by definition opposed to outbound (outbound marketing) which uses more intrusive and larger-scale advertising techniques: SMS campaigns or mass mailings, TV, radio, etc.
To successfully carry out an inbound marketing strategy, you must therefore help your potential customers find your company, sometimes even before they are aware that they have a need. All this requires a detailed knowledge of your targets, which involves studying buyer personas (cf: a semi-fictional representation of your ideal customer ) . Indeed, the creation of personas is essential when you want to do inbound marketing and it will then be a question of identifying their habits and needs, but also their fears and frustrations. All this will allow you to know how to address your targets, find the right message and respond to their potential objections.
Why choose an inbound marketing strategy?
1 – Better results by taking into account consumer needs
Our consumption habits have changed enormously in recent years, particularly thanks to the excessive digitalization of our society . Indeed, the ultra-connected that we are are used to conducting our purchasing decisions alone. It can be said that the consumer has more decision-making power than ever and brands have understood this well.
Thanks to inbound marketing, the consumer will let his own motivations speak . If he finds himself faced with a need or a problem, he will search the web to find a solution and that's where he will come across yours. The challenge is therefore to place the right content, in the right place, at the right time . Very precise targeting that will allow you to hit the mark and obtain a highly qualified contact, which will be more difficult if you use mass advertising techniques.
2 – Less expensive and more durable
Here is another big advantage and not the least, setting up an inbound marketing strategy will cost you less than a marketing campaign via traditional media. The tools used (social networks, newsletters, blogs, etc.) are often free or inexpensive , which will allow you to obtain a more interesting ROI (return on investment) . In addition, by distributing your content on the web, you will register them over time, unlike traditional advertising which is ephemeral. The main costs that you will have to incur mainly concern the human resources implemented for the production of your content, either internally or externally.
3 – A continuous prospecting tool
Much simpler and less expensive than a salesperson in the field, your inbound marketing campaign will allow you to prospect every day of the week (even on weekends) and at any time. Once you have set up the right content via the right channels , leads should arrive consistently. Be careful, it is not a question of throwing out all your salespeople to let the magic of inbound work, but rather of finding a balance between your field prospecting and that on the web to reduce your costs intelligently.
4 – Increase your notoriety
Beyond a short-term profitability objective, an increased presence on the web through blog articles, social networks or others, allows you to make yourself known . All this will serve to develop your notoriety , to get people talking about you and your products, which will necessarily work in your favor in the long term.
As you can see, implementing an inbound marketing strategy can be extremely beneficial for your business. More precise targeting, lower costs and better return on investment , this practice (if done well) will only bring you benefits. But be careful, all this requires specific knowledge in order not to go in the wrong direction. This is where an agency like Linov is able to intervene, in order to guide you and advise you in setting up the best strategy , producing the right content and choosing the most appropriate channels .