There are many dimensions of market segmentation
Posted: Sun Jan 05, 2025 9:09 am
But not all segmentations are effective. For example, segmenting salt buyers by gender will not be very useful because there is no difference in salt consumption between men and women. Effective market segmentation must meet the following conditions: Measurability : The purchasing power and size of the market segment are measurable; Have a certain scale: A market segment is profitable only when it has a certain market scale. For example, developing a car specifically for people over 2 meters tall is not worth the effort; Feasible: The company has the ability to influence and serve the target market; Differentiation : Market segments have different user needs.
Segmentation methods Compared with traditional research methods, digitalization provides companies with more diverse and effective means. For example, analyzing users' purchase data, usage data, and iraq whatsapp number data other basic data to build user label portraits can help us provide better segmentation standards. The RFM model of member management obtains the user's recent consumption time, consumption frequency, and contribution consumption amount data through digitalization, and adopts different marketing strategies for different types of users, thereby improving the overall marketing efficiency and achieving results.
Revenue growth. 2. Target market selection First, we need to evaluate the market segments. We can give a comprehensive score ( ±5 points) to each market segment according to the following dimensional indicators . The ideal market is one with large scale, high growth, strong profitability, low competition, low entry barriers, and matching with organizational resources. However, the reality is that such a market is almost impossible to exist. Therefore, it is necessary to conduct a comprehensive assessment in combination with the company's goals. In some unpopular markets, the market size may seem small and the competition is not fierce, but there are often opportunities. In addition, any small market segment can bring benefits that cannot be ignored if it can become the industry leader.
Segmentation methods Compared with traditional research methods, digitalization provides companies with more diverse and effective means. For example, analyzing users' purchase data, usage data, and iraq whatsapp number data other basic data to build user label portraits can help us provide better segmentation standards. The RFM model of member management obtains the user's recent consumption time, consumption frequency, and contribution consumption amount data through digitalization, and adopts different marketing strategies for different types of users, thereby improving the overall marketing efficiency and achieving results.
Revenue growth. 2. Target market selection First, we need to evaluate the market segments. We can give a comprehensive score ( ±5 points) to each market segment according to the following dimensional indicators . The ideal market is one with large scale, high growth, strong profitability, low competition, low entry barriers, and matching with organizational resources. However, the reality is that such a market is almost impossible to exist. Therefore, it is necessary to conduct a comprehensive assessment in combination with the company's goals. In some unpopular markets, the market size may seem small and the competition is not fierce, but there are often opportunities. In addition, any small market segment can bring benefits that cannot be ignored if it can become the industry leader.