Advertising copy that hits the user's pain points

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" Business verification " is more important than brand marketing Brand marketing is certainly important for the cold start of a startup, but there is an important prerequisite, that is, the brand has found its own business model and reliable product form. Of course, different marketing activities and different slogans may have vastly different effects on brand sales. can help companies save huge advertising costs, but in essence, brand marketing still acts as an amplifier.



Defective products and problematic business models cannot be saved by brand marketing, and may even accelerate the exposure of their own defects. According to the communication and interviews with new consumer indonesia whatsapp number data brands conducted by Communication Gymnastics, we found that a large number of new consumer brands do not have a very clear product direction in the process of " from 0 to 1" , let alone a mature business model. They are usually in a state of walking and watching, or even trying randomly.


Of course, random attempts are not bad. This is the norm for entrepreneurs, and it is even the only way to find the right product direction. The problem with many new consumer brands is that they assume they can expand their market and study various platform and traffic strategies without conducting any product testing or verification.