SEARCH ENGINE OPTIMIZATION
Posted: Sun Jan 05, 2025 7:13 am
Search Engine Optimization (SEO)
One of the most powerful ways of bringing constant visibility to your brand isn’t paid.
This might sound a bit strange since mass media advertisement has been the main way of being seen for so long.
Today, having a strong online presence is equivalent to having your website, product, or content appear at the top of search results when a consumer searches for a relevant keyword.
Being well positioned in search engines is a way of getting organic traffic and building trust — since it may be the first contact a person has with your brand.
After all, if your website is there, it means it is worth it, right?
The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization, or SEO.
Its goal is to make Google recognize the value and relevance of what you have to offer, so it favors your brand when users search for specific keywords.
Thus, SEO is essential when it comes to Digital Marketing for small businesses.
How small businesses can do it
Achieving the top position in search results is not something you can simply purchase, but effective SEO requires a certain level of investment, particularly in terms of effort.
If you are small, the best thing to do is to work with a reduced scope and grow from there.
Your primary focus should be on intelligent keyword planning. SEO is about user intention, content production, and link building — all of that around the words that are most likely to be searched by your buyer persona.
With a lower budget, you can begin with less common and more specific keywords. If you sell phones, for example, betting on the word “phones” isn’t the best strategy.
There will be a lot of companies, some of them really big, fighting for that spot. So how about finding more specific terms to work with?
Learn more about your persona and try to netherlands phone numbers think like them. How would they search for a product that interests them? What would they type?
Data intelligence can be the key to finding your niche.
2. Content Marketing
Using content to promote your company is always part of a great SEO strategy. But it is much more than using the right keywords.
Producing relevant, useful, and attractive content is how your brand builds identity, personality, and authority.
Content Marketing involves planning and sharing posts, articles, news, videos, and any sort of material that brings value to your audience.
This kind of marketing isn’t only about information, but also timing and presentation. What, how, and when you write are points to take into consideration.
How small businesses can do it
For small service and eCommerce companies that can’t invest in sheer volume, the center of the strategy should be a blog.
There, you can share how-to guides, tips, ebooks, and everything useful to help a lead consider a product you sell. For example, your product is Kodi. You can make a detailed overview of all the versions, so the customer can know what is Kodi Builds and make a choice.
Frequency is important, so try to have at least 2/3 blog posts a week. You can use social media to boost your content’s reach and mix new pieces with reposts to keep your persona engaged.
But the main thing you should strive for is being honest and offering reliable information that helps. When a brand starts to become known as an authority in a specific field, it sticks in the audience’s mind.
Even if the consumer isn’t buying anything now, they will remember you when the time comes in the future.
To support you in this task, there are content creation platforms like WriterAccess. Through these platforms, you can connect with talented freelance writers, proofreaders, and editors who can create content at scale for your business. WriterAccess provides a 14-day free trial, and even small businesses can choose from affordable plans that meet their needs.
3. Social Media Marketing
We discussed social media as an amplifier, but you should not treat it as a simple way to share and boost visibility. Like everyone else in those networks, your company is there to build relationships too.
Social Media Marketing is focused on the personification of your brand. You should be available for answering questions, as well as interacting with people and subjects that are inserted in the same universe as your business.
Remember: “It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.” – said Andrew Delaney, Social Media Marketing Manager at HubSpot.
One of the most powerful ways of bringing constant visibility to your brand isn’t paid.
This might sound a bit strange since mass media advertisement has been the main way of being seen for so long.
Today, having a strong online presence is equivalent to having your website, product, or content appear at the top of search results when a consumer searches for a relevant keyword.
Being well positioned in search engines is a way of getting organic traffic and building trust — since it may be the first contact a person has with your brand.
After all, if your website is there, it means it is worth it, right?
The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization, or SEO.
Its goal is to make Google recognize the value and relevance of what you have to offer, so it favors your brand when users search for specific keywords.
Thus, SEO is essential when it comes to Digital Marketing for small businesses.
How small businesses can do it
Achieving the top position in search results is not something you can simply purchase, but effective SEO requires a certain level of investment, particularly in terms of effort.
If you are small, the best thing to do is to work with a reduced scope and grow from there.
Your primary focus should be on intelligent keyword planning. SEO is about user intention, content production, and link building — all of that around the words that are most likely to be searched by your buyer persona.
With a lower budget, you can begin with less common and more specific keywords. If you sell phones, for example, betting on the word “phones” isn’t the best strategy.
There will be a lot of companies, some of them really big, fighting for that spot. So how about finding more specific terms to work with?
Learn more about your persona and try to netherlands phone numbers think like them. How would they search for a product that interests them? What would they type?
Data intelligence can be the key to finding your niche.
2. Content Marketing
Using content to promote your company is always part of a great SEO strategy. But it is much more than using the right keywords.
Producing relevant, useful, and attractive content is how your brand builds identity, personality, and authority.
Content Marketing involves planning and sharing posts, articles, news, videos, and any sort of material that brings value to your audience.
This kind of marketing isn’t only about information, but also timing and presentation. What, how, and when you write are points to take into consideration.
How small businesses can do it
For small service and eCommerce companies that can’t invest in sheer volume, the center of the strategy should be a blog.
There, you can share how-to guides, tips, ebooks, and everything useful to help a lead consider a product you sell. For example, your product is Kodi. You can make a detailed overview of all the versions, so the customer can know what is Kodi Builds and make a choice.
Frequency is important, so try to have at least 2/3 blog posts a week. You can use social media to boost your content’s reach and mix new pieces with reposts to keep your persona engaged.
But the main thing you should strive for is being honest and offering reliable information that helps. When a brand starts to become known as an authority in a specific field, it sticks in the audience’s mind.
Even if the consumer isn’t buying anything now, they will remember you when the time comes in the future.
To support you in this task, there are content creation platforms like WriterAccess. Through these platforms, you can connect with talented freelance writers, proofreaders, and editors who can create content at scale for your business. WriterAccess provides a 14-day free trial, and even small businesses can choose from affordable plans that meet their needs.
3. Social Media Marketing
We discussed social media as an amplifier, but you should not treat it as a simple way to share and boost visibility. Like everyone else in those networks, your company is there to build relationships too.
Social Media Marketing is focused on the personification of your brand. You should be available for answering questions, as well as interacting with people and subjects that are inserted in the same universe as your business.
Remember: “It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.” – said Andrew Delaney, Social Media Marketing Manager at HubSpot.