A tea brand stated that its sales
Posted: Sun Jan 05, 2025 6:01 am
On Douyin currently account for more than 70% of its total revenue . In fact , it is not just brands that are paying more and more attention to content. In particular, Taobao has a section called " Shopping " in the second position of the navigation bar at the bottom of the APP . You can browse short videos of various product recommendations in the form of information flow, and use content-based means to increase user time and make Taobao more enjoyable to browse. Enjoying shopping and browsing more is the source of traffic. But then again , content marketing layout is not that easy to do. Take Douyin as an example. Some brands said: Many times, the cost of investing in Douyin, plus the corresponding marketing costs, may reduce the ROI for the business .
Therefore, brands will try to focus on natural traffic first. So how to plan for Douyin? Perhaps brands can consider the following three points : Interviews with 10+ brand managers revealed 5 new 618 germany whatsapp number data strategies | Morketing618 Column①1. Content The brand is too burdened, and all the content is related to product promotion. It cannot resonate with consumers and is too far away from consumers. Of course, this is also related to the brand group’s PR , which needs to be strictly reviewed and can easily arouse expectations, so the actual brand can choose to use personal accounts to promote its products.
2. Live Broadcast Users are bombarded with " brainwashing " rhetoric every day during live broadcasts. It's easy to get a lot of traffic at the beginning, but users gradually get tired of it, and the content has a low shelf life. So what kind of live broadcasts do users think are relatively good? Boss live broadcast. A certain brand said that according to the survey based on user psychology, when the boss appears in the live broadcast room, users will think that the price must be low, and the trust is high. The probability of consumers jumping out of the live broadcast room to compare prices is lower, and the transaction rate is relatively higher.
Therefore, brands will try to focus on natural traffic first. So how to plan for Douyin? Perhaps brands can consider the following three points : Interviews with 10+ brand managers revealed 5 new 618 germany whatsapp number data strategies | Morketing618 Column①1. Content The brand is too burdened, and all the content is related to product promotion. It cannot resonate with consumers and is too far away from consumers. Of course, this is also related to the brand group’s PR , which needs to be strictly reviewed and can easily arouse expectations, so the actual brand can choose to use personal accounts to promote its products.
2. Live Broadcast Users are bombarded with " brainwashing " rhetoric every day during live broadcasts. It's easy to get a lot of traffic at the beginning, but users gradually get tired of it, and the content has a low shelf life. So what kind of live broadcasts do users think are relatively good? Boss live broadcast. A certain brand said that according to the survey based on user psychology, when the boss appears in the live broadcast room, users will think that the price must be low, and the trust is high. The probability of consumers jumping out of the live broadcast room to compare prices is lower, and the transaction rate is relatively higher.