Everyone's crazy about podcasts!
Posted: Sun Jan 05, 2025 5:45 am
What about Spotify marketing ? We believe that it could be a mistake not to consider a platform that is certainly digital and that, in recent years, has been recording crazy numbers: 124 million paid subscribers (data updated to 12/31/2020), +29% on an annual basis 271 million active monthly users , +31% on an annual basis . These 271 million also include users who access the service for free +200% in 2019 compared to 2018 for podcast listening hours Speaking of podcasts , Spotify itself wants to push more insistently in the future on podcasts and on the development of innovative functions to guarantee an ever-increasing conversion from basic (free) to premium (paid) users , as well as a higher rate of permanence within the platform.
Everyone's crazy about podcasts! For those less familiar with belgium phone number list the world of Spotify, podcasts are audio content distributed on digital platforms. They have existed for many years (an example are the episodes of a program available via the web) but, recently, they have returned to the fore in the form of exclusively audio content thanks to Spotify, which has understood how users have now learned to choose – without passively undergoing – the content they want to enjoy.
Journey into the world of Spotify: not just entertainment but also marketing Why is interest in podcasts growing so much? The main reason, probably, is due to the ease of use . In fact, dedicating yourself to listening is extremely easy: you access the platform (Spotify, in this case), press the play button and start listening. In the meantime, however, you can also engage in other activities: a run outside, a car ride, a trip to the supermarket and many other daily actions! You can pause the playback whenever you want and resume it at any time.
Everyone's crazy about podcasts! For those less familiar with belgium phone number list the world of Spotify, podcasts are audio content distributed on digital platforms. They have existed for many years (an example are the episodes of a program available via the web) but, recently, they have returned to the fore in the form of exclusively audio content thanks to Spotify, which has understood how users have now learned to choose – without passively undergoing – the content they want to enjoy.
Journey into the world of Spotify: not just entertainment but also marketing Why is interest in podcasts growing so much? The main reason, probably, is due to the ease of use . In fact, dedicating yourself to listening is extremely easy: you access the platform (Spotify, in this case), press the play button and start listening. In the meantime, however, you can also engage in other activities: a run outside, a car ride, a trip to the supermarket and many other daily actions! You can pause the playback whenever you want and resume it at any time.