But even more interesting

[fomayof928@mowline]

In addition to the aforementioned +16%, which saw listeners go from 10 million in 2018 to 12.1 million in 2019, it is interesting to note a few things. First of all, that the largest part of the podcast population is young , between 25 and 34 years old. Consumers accustomed to streaming and digital products, who have Spotify, Netflix, Amazon Prime video, Audible and other forms of entertainment in their content diet.


But even more interesting is the data relating to regular consumers, australia phone number list who have gone from 10 to 23% of the total . People who listen to them once/twice a week, with much longer average listening sessions, like a fixed appointment in their routine. On average, listening is done at home or in the car – followed by other means of transport. Why listen to them? Born from streaming and radio on demand, podcasts allow you to avoid advertising or ad blocking, listening peacefully to your own interests.


Podcasts can be listened to wherever there is a connection, wherever you want – at work, at home, in the car – and as many times as you want, ad libitum. Pioneers of e-learning, podcasts are also an appropriate means of training . If structured as lessons or specific insights, podcasts can seriously contribute to the growth and expansion of the skills of those who listen to them.