In the book Marketing Performance

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After years of working in this field I have understood that, from a professional point of view, the best possible team is obtained by having a staff of “hybrid” people. The future of marketing will be hybrids INDEX Base the agency on performance Hybrid talents, the keystone of the staff Towards Excellent Performance Conclusions 1.Base the agency on performance Let's start by immediately clarifying what I believe is fundamentally strategic in creating a perfect marketing team: performance measurement .


In the book Marketing Performance Blueprint by Paul Roetzer , uk phone number list which strongly influenced me, the world of marketing and communications agencies is explored from the inside. The author's marketing idea is based on a very challenging concept: performance measurement . To achieve effective marketing actions, it is necessary to constantly monitor the progress and measure the results. For this it is necessary to act on 3 key elements: people , technology and strategy .


And the starting point, as always, is people. If these people develop hybrid skills they have a clearer overall vision and the right mindset to be able to work “performance-oriented” on campaigns, in order to obtain more significant results. Just as any performance can (must) be measured and monitored in marketing campaigns, the same approach can be applied to the actions and behavior of agency staff resources.