Marketing, whether through

[fomayof928@mowline]

Marketing, whether through Social Media, Google, or other means creating a communication to attract potential users and convert them into customers. And how can we create an effective promotion if we have not studied our typical customer? This explains why it is important to create Buyer Personas. Furthermore, this activity also offers your company new opportunities. In addition to giving you a general and more precise picture of your clientele - or your potential clientele - it allows you to create efficient strategies in all areas of communication and to draft targeted content for your website, social media and newsletters.


In fact, thanks to the creation of Buyer Personas you will have the usa phone number list possibility to create ad hoc content and, more generally, focus corporate communication on the different reference targets. This will have to become a virtuous practice and it is precisely this that will make your company take off. One thing is clear: to undertake this kind of activity it is necessary to start from some data and fortunately there are simple techniques to find good quality data.


Here are some examples to start with: Customer Interview (Surveys) When you talk to your customer or a potential customer, try to capture every valid piece of information: How does your product or service help them? Why did you choose your company? What topics would you like to see covered on your social media channels? What are you looking for? What added value can you offer them? In every meeting